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»Prime Day

WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks at... Continue reading »
by AdExchanger // July 17th, 2019 //
»
Twitch Will Sell Products QVC-Style For Prime Day

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignment... Continue reading »
by Sarah Sluis // June 28th, 2019 //
»
DTC Brands Do It In-House; Europe Slaps Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisition... Continue reading »
by AdExchanger // July 19th, 2018 //
»

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