Cyber Five

The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements about whether this season is helping buoy retailers and brands as in years past

Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. And so we asked the experts: How are inflationary and recessionary worries impacting media plans around Black Friday and Cyber Week?