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»Foursquare

Foursquare And Factual Bet That The Future Of Location Data Is About More Than Advertising

It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The... Continue reading »
by Allison Schiff // April 8th, 2020 //
»
Amazon Moves Prime Day; Foursquare And Factual Merge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sub-Prime Amazon will delay Prime Day until at least August, Reuters reports. Amazon hasn’t confirmed the postponement, but it’s mentioned in a memo obtained by Vice News last week. The delay would mean $100 million to $300 million in losses on excess devices Amazon... Continue reading »
by AdExchanger // April 7th, 2020 //
»
The Year To Come In Online Data And Identity

2019 brought a tsunami of change to data-driven advertising. And those changes have overflowed into other part of businesses and the economy, as regulators scrutinize the world of digital advertising. Facebook gave the boot to third-party data suppliers. And in 2020, Google says it will make good on a long-held promise to revoke its advertising... Continue reading »
by James Hercher // December 31st, 2019 //
»
Foursquare And Placed Are Full Steam Ahead On Their Integration

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company... Continue reading »
by Allison Schiff // October 30th, 2019 //
»
Foursquare Acquires Placed From Snap, Raises $150 Million

Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after... Continue reading »
by Allison Schiff // May 31st, 2019 //
»
MillerCoors Taps Into Self-Serve Location Data From Foursquare

MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor stores or bars and restaurants. “It’s very difficult to identify or measure audiences because of the nature of how these businesses are run,” said Brad Feinberg, VP of media and consumer engagement at MillerCoors. “They’re... Continue reading »
by Allison Schiff // January 22nd, 2019 //
»
Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner. Solid measurement is what seals the deal with marketers, said Brian Berner, head of US sales at Spotify. “Many of our [brand] partners have a brick-and-mortar presence, so we’ve seen increased demand for measurement that showcases how our ad platform connects... Continue reading »
by Allison Schiff // June 14th, 2018 //
»
Foursquare Adds Foot-Traffic Tracking To Its Brick-And-Mortar Suite

Foursquare debuted a foot-traffic measurement tool called Foursquare Analytics on Monday. Foursquare Analytics, which uses opted-in users to measure in-store traffic, began in private beta last year with brands like TGI Fridays, Equinox and Taco Bell. Brands that pay a monthly subscription fee to use the SaaS product. TGI Fridays matches customers from its CRM... Continue reading »
by James Hercher // March 20th, 2017 //
»
Retailers Push Investments In Augmented Reality, Even As Consumer Interest Dips

While consumer interest in augmented reality (AR) has risen and fallen like a tide, retailers and tech vendors see it as more than just a passing fad. Hybris Labs, the retail tech R&D division of SAP, began working on AR products in 2013 after Google Glass debuted, said Hybris Labs team lead Christian Neeb. “There... Continue reading »
by James Hercher // September 21st, 2016 //
»
Beeswax Brings Its Bidder Solution Out Of Beta As Ad Nets Look To Reclaim Lost Ground

There are a lot of bidder tools in the market, so when Beeswax came out of beta last Thursday with a solution it calls “bidder-as-a-service” – with Foursquare as its flagship client – its focus was on customizability and price. “With Beeswax we can write our own algorithm for bidding,” said Peter Krasniqi, Foursquare’s VP... Continue reading »
by James Hercher // April 21st, 2016 //
»
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