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»magid

What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide

As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
Can Quibi Live Up To Its $1.75 Billion Valuation?

Quibi, the much-hyped short-form mobile video service, has racked up an exorbitant $1.75 billion in funding ahead of its April 6 launch – closing on a second round of $750 million just last Wednesday. With a bet that people will pay $4.99 per month for 10-minute scripted series supported by ads, Quibi is attracting major... Continue reading »
by Alison Weissbrot // March 9th, 2020 //
»
Streaming 2.0: The Unholy Trinity Of Curation, Cost And Churn

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. The streaming landscape has been defined by access to libraries of content and consumers’ ability to watch their shows of choice on their terms –... Continue reading »
by AdExchanger // January 23rd, 2020 //
»
Streaming 2.0: Beyond Content

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. With all the talk of the streaming wars and the arrival of services from the leviathans of the media business, it’s easy... Continue reading »
by AdExchanger // December 12th, 2019 //
»
 

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