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»Brian Monahan

Walmart.com’s Brian Monahan On Bridging The Digital-Physical Divide

Walmart.com VP of Marketing Brian Monahan provided a glimpse into the retail giant’s strategy for bridging online and offline commerce Tuesday at Ad Age’s Digital Conference. More than 240 million people in the United States visit Walmart’s stores, clubs, sites and apps on a weekly basis, Monahan said. And as consumers increasingly move across digital... Continue reading »
by Judith Aquino // April 2nd, 2014 //
»
Magna's Monahan: When It Comes To Mobile, Programmatic Remains Stymied

Even as mobile real-time bidding gets more attention, the obstacles currently in its path will continue to prove challenging, says Brian Monahan, managing partner of IPG's Magna Global. The media shop's research unit just unveiled its twice-annual Media Economy Report, which details the promise and the problems of mobile advertising. As Monahan pointed out in... Continue reading »
by David Kaplan // January 9th, 2013 //
»
Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game

Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can't close the media measurement loop on its own. There's a similar observation to made about this morning’s announcement that Nielsen is buying long-time audience measurement rival, Arbitron,... Continue reading »
by David Kaplan // December 18th, 2012 //
»
 

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