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The Weather Channel App Settles Its Lawsuit; Omnicom Puts Big Tech's Feet To The Fire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts, […]
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OPINION: On TV & VideoHow The Ad Industry Can Step Up To Fight CTV Fraud
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucrative for publishers, but can also attract fraud. […]
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Programmatic On The Rise In APAC; Google Spurns Travel Advertisers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts for 41% of global digital media investment by large brands, up from 16% in 2016, according to the World Federation of Advertisers and IPONWEB. But the pace of adoption varies depending on the region. Programmatic […]
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OPINION: Data-Driven ThinkingBalancing The 3 S’s (Scale, Signal And Safety) In A New World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Cimino, president at Cimino Collaborative Consulting. Safety and privacy have become driving forces in advertising. New laws, ad blocking and OS/browser changes have turned the industry upside down. I […]
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AVOD Picks Up Steam; Oracle Kicks the Tires On TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more […]
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OPINION: Data-Driven ThinkingThe Great CDP Shakeout (Is Not Forthcoming)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Greitzer, co-founder and CEO at Actable. There are a lot of customer data platforms in the market. And I mean a lot – my team tracks this closely and […]
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TransUnion Nabs Signal; Havas Media Joins PreBid
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data provider TransUnion acquired cross-channel marketing company Signal on Monday (not to be confused with TruSignal, the predictive analytics and data firm TransUnion acquired in May of last year). TransUnion didn’t share a deal price. The […]
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OPINION: Data-Driven ThinkingHuge Issue On The November 2020 Ballot – No, Not That One. CCPA 2.0!
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. There’s an election this November, and there will be a huge issue on the […]
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CBS, Showtime Bundle With Apple; IDFA Opt-In Rates Might Not Be Too Bad
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em, Join ’Em Those that want to survive the streaming wars are making friends with the competition. Apple is bundling TV Plus content with CBS All Access and Showtime at a discounted price of $9.99 per month, Bloomberg reports. CBS […]
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OPINION: The Sell SiderTo Win Back The Audience, Digital Advertising Must Return To Innovation
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads take […]
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Dentsu Revenue Dented By COVID-19; Apple's App Store Boots Fortnite
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that didn’t have a pretty Q2, as organic revenues declined 17.3% to $166 million. International arm Dentsu Aegis Network dragged down the group as organic revenue declined 20% to $100 million, compared to a 12% drop […]
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OPINION: On TV & VideoIntroduction To TV Advertising: MVPDs, Local And Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the third in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed the upfront […]
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AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year
This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it […]
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OPINION: The Sell SiderPublishers: Clean Up Your Ads.txt!
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been a standard for several years now and has become something that we take for granted. That’s a good thing, as it speaks to […]
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Kroger Pulls An Amazon; CTV Buoys Ad Tech Stocks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking On The Giants Kroger is getting into the ecommerce game by launching an online marketplace open to third-party sellers. The grocer is working with ecommerce specialist group Mirakl to offer “tens of thousands of additional goods” outside of its usual grocery sales fare, […]
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Apple Reroutes Publisher Traffic To Apple News App; Shakeup At WarnerMedia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Don’t Apply Apple is intercepting site traffic to publishers on Apple News+ and redirecting it to the Apple News app through updates to iOS 14 and MacOS Big Sur. The move not only cannibalizes publishers’ subscription audiences, but puts privacy-conscious Apple in a […]
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OPINION: On TV & VideoHow To Grade An Addressable TV Beta
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get nerdy about tech and addressable TV – which should interest you if you like scale, and progress and profitable new markets. First, advertising […]
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WarnerMedia Preps For a Streaming-Focused Reorg; Trump Bans WeChat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec, […]
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Microsoft Could Take Over TikTok's Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has expanded to the app’s entire global business outside of China, including its operations in India and Europe, Financial Times reported. Previously, the takeover bid just covered TikTok’s business in the United States, Canada, Australia and […]
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OPINION: On TV & VideoThe Return to Live Sports Will Force TV Advertisers To Rethink Their Approach
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry, […]
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OPINION: Data-Driven ThinkingAn Open Letter To Apple: Thank You For Throwing The Industry In Flux
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, co-founder and CEO at Incrmntal. Dear Apple, During the last WWDC conference you threw a bomb and put the in-app performance marketing world in flux by making the […]
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Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to […]
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OPINION: Data-Driven ThinkingPreparing For Life Without Mid-Roll
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nadav Dray, VP Operations at AnyClip. As of Aug. 5, Google’s Chrome browser will begin blocking traffic from sites that are not compliant with the latest standards from the Coalition […]
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Ad Industry Forms Coalition To Promote Addressability; ViacomCBS Embraces CTV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]
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OPINION: Data-Driven ThinkingBuilding A Better Content Machine: The Scorecard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. It’s time to move beyond one-off pieces of content. Sure, interesting singular pieces can pique visitor interest. But […]
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Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid, […]
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A Return To Ads For Microsoft?; Ad Pullback Favors Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns? Microsoft has been in talks to acquire TikTok from its Chinese parent company ByteDance, The New York Times reported Friday. And then those talks were placed on hold after President Trump signalled opposition, The Wall Street Journal reported. Regardless of outcome, the […]
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OPINION: Data-Driven ThinkingDistinguishing Good Data From The Bad
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nish Desai, senior director of technology, operations and partnerships at Xaxis. Marketers have ever-growing streams of data and signals they can use to activate and optimize their advertising campaigns. But […]
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OPINION: The Sell SiderProgrammatic Ads Could Hurt Publishers’ SEO Efforts
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. In May Google announced major 2021 changes to its search ranking algorithm, including the addition of core web vitals, which are new metrics related to page […]
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US GDP Dips 9.5% In Q2; Discovery Joins On Addressability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell 9.5% in the second quarter – the biggest dip on record, the Commerce Department reported on Thursday. That’s a $1.8 trillion loss due to, what else, the ongoing pandemic. The collapse was “unprecedented in its […]