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Direct Response Budgets To The Rescue; Verizon Media Adds Native To DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely […]
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OPINION: The Sell SiderReinventing Buyer-Seller Strategic Partnerships For A Programmatic World
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Upfronts and structured rate cards have long existed in advertising with the purpose of creating more value in partnerships between advertisers and publishers. […]
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Google Blocks A Lot Of Bad Ads; Fortnite Change Creates Opening For Marketers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]
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OPINION: Data-Driven ThinkingLeading With Action Can Reduce The Risk Of A ‘COVIDwashing’ Backlash
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augie Ray, vice president analyst, customer experience and marketing, at Gartner. Brands are struggling with what to say in advertising and outbound communications during the COVID-19 pandemic. The desire to be […]
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OPINION: On TV & VideoAs Opportunities Abound In Advanced TV, Marketers Must Proceed With Caution
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top […]
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Amazon Hires In OTT Advertising; Spotify’s COVID Pain Limited So Far
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]
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AdExchanger Politics: Text Messaging Captures The Spotlight This Year
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the […]
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Duopoly Dented; Influencers Offer Cash For Brand Follows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]
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OPINION: Data-Driven ThinkingIn-App Advertising: The Land That Programmatic Forgot?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at Fyber Now that we’re facing the death of the cookie and staring into an assumed ad-spend apocalypse, it might be a fun escape to […]
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Hospitality Vertical Pivots To ‘Clean’; New Snap Ad Unit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Here To Stay Hotel and hospitality companies are well known for their marketing partnerships with food, cosmetics and retail brands. But a recent tie-up between Hilton and Lysol, the cleaning product brand owned by Reckitt Benckiser, on new cleaning protocols across all Hilton hotels […]
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OPINION: Data-Driven ThinkingDemand-Side Platforms In 2020: Network Effects And Risk Of A Winner-Take-All Market
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of […]
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App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]
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OPINION: The Sell SiderRethinking Sports Through The Lens Of Media, Data And Fans
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19, with some events […]
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Google Slashes Marketing Spend; CVS Readies Ad Net
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for […]
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Brands Get In On Animal Crossing; Google-Apple Contact Tracing Sparks Backlash
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players […]
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OPINION: The Sell SiderAre You A Shark Or A Minnow? Publishers Must Keep Moving Through The Pandemic And Beyond
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 […]
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Key Hires At Commerce Startup Profitero; WPP To Shutter Triad
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]
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OPINION: Data-Driven ThinkingCOVID-19 Will Expose Startup Management Gaps
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paolo Pironi, founder at Elevating Pioneers. Crises wipe out many startups, but those that survive emerge ever stronger. WhatsApp, Slack and Uber, for example, were all founded during the Great […]
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Facebook Speeds Up Game App Launch; EMarketer Updates TV Forecast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On Facebook launched its new gaming app Monday, speeding up the planned June release. The app will compete with Microsoft’s Mixer, Amazon’s Twitch and Google’s YouTube. Facebook Gaming, as it’s called, gets a cut from viewer-to-player transactions, but will eventually also include advertising. […]
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AdExchanger's COVID-19 Coverage
The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. Our Lives Now Zoom Happy Hours Are Taking Over […]
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OPINION: On TV & VideoThanks To COVID-19, Connected TV Is A Prime Opportunity For Marketers – And Ad Fraud
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become […]
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OPINION: Data-Driven ThinkingPlanning For The Future While Your Hair Is On Fire
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. There’s been lots to take in over the past month. During those moments when you’re not focusing on the safety of loved ones, you […]
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YouTube CPMs Fall As Viewing Spikes; Kids TV Loses Ground To Streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]
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OPINION: The Sell SiderDon't Be Misled By The Open Web’s Identity Crisis
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google decided in March to postpone upcoming changes to Chrome, the world’s most-used browser, in response to the COVID-19 crisis. While Google has decided to […]
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Fraud Scheme Targets CTV; Biden’s Social Skills
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Tangled Web Joe Biden hasn’t gained much traction with online platforms. Does he need to? This election is a “battle for the soul of the internet,” with Biden’s mild-mannered decency pitted against President Trump’s shock-jock appeal on Facebook, YouTube and Twitter, said Rob […]
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OPINION: On TV & VideoKeeping the Value Chain Flowing At This Year’s TV Upfronts
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory […]
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OPINION: Data-Driven ThinkingWhen Advertising Bets Are Off: Media Planning And The COVID-19 Crisis
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood […]
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Amazon Hits Affiliates (Again); Commerce Data Paints A Grim Picture
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for […]
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AdExchanger Politics, The Democrat Edition: Do Candidates Need The Tier-Two Social Platforms?
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms, […]
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Peacock Struts; A Rallying Cry For SMBs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Flight Peacock launched on Wednesday as a free add-on for Comcast Xfinity and X1 Flex subscribers. The NBCU-owned service will launch nationally on July 15 with an ad-supported option and a premium tier at $4.99 per month. NBCU stuck to its original […]