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AdExchanger's Comic Caption Contest Winner: Adam Berkowitz
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The votes are in for AdExchanger’s first-ever comic caption contest and we’ve got a winner. Congratulations to Adam Berkowitz for bringing the funny! And thanks to everyone for submitting and voting. Bon appetit! Although Tim Cook and Zuck don’t look like they’ve got much of […]
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IAB Tech Lab Has a Court Date; Spotify Launches Its Rival To Clubhouse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by […]
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The Mobile Phone Anticompetitive Case; FTC’s New Regulator-In-Chief Is Lina Khan
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deep Dive Big Tech is really under the microscope these days, in the US and across the pond in the EU and UK, over alleged anticompetitive practices. So, what’s the latest beef? The UK’s Competition and Markets Authority (CMA) watchdog group said it will […]
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Digital Dominates Disney’s Upfronts; Facebook Users Plateau
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cruella’s Revenge Inflation isn’t only for consumer goods apparently. Disney’s ad sales team has wrapped up its upfront negotiations with double-digit CPM increases, a huge win for the network, Jason Lynch reports for Adweek. Disney CEO Bob Chapek said at a Credit Suisse conference, […]
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House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed […]
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Amazon At Risk Of GDPR Fine; Voodoo Buys Bidshake In Mobile Mashup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the […]
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AdExchanger's Comic Caption Contest!
🏆 We’re hosting a comic caption contest and the winner gets a sweet prize. 🏆 Submit your caption idea as a comment on this post by 5 pm ET on Wed., June 16 for the chance to snag a free ticket to Programmatic IO – in IRL – taking place in NYC on Oct. 25 […]
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Carolyn Everson Deactivates From Facebook; WarnerMedia Trials National Addressable TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most […]
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Apple Takes On Facebook; Snowflake Issues Challenge To Walled Gardens
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Competitors? Apple unveiled new social features at its Worldwide Developers Conference on Monday as part of its forthcoming iOS 15 update for iPhones that could potentially position it as a more direct competitor with longtime rival Facebook. It’s the kind of stuff that […]
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Paramount Plus Launches AVOD; Facebook Takes A Potshot At Apple Over Creator Fees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of […]
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MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are […]
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OPINION: The Sell SiderM&A in M&E: The Future Is 'Big Box' Media Companies
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Gay, the Managing Director of Media & Entertainment at Wizeline. Well, the media industry is beginning to mature. Or is it? We are entering a new wave of mergers and acquisitions (M&A) in the […]
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Twitter Launches Its Subscription Service; Criteo's Got A New Look
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in […]
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A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The […]
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Amazon Is Creating Its Own Third-Party Cookie Replacement; Publicis Groupe’s Maurice Lévy Is Staying Put
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement. Digiday reports that Amazon is working on an identifier of its own that would be available through its DSP and to outside publishers through its supply-side ad tech division. It’s not clear exactly when an […]
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Google Nears Antitrust Settlement In France; Opera Ads Sees 130% Uptick In Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street […]
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Attribution Players Risk Apple’s Wrath During ATT ‘Grace Period’; MDC-Stagwell Merger Hits Snag
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on iOS 14 is about as kosher as a strip of bacon on a piece of gefilte fish … right? Although Apple’s AppTrackingTransparency framework explicitly prohibits the use of fingerprinting, some of the largest mobile measurement […]
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Amazon To Buy MGM Studios; Antitrust Pressure Looms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge […]
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Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others […]
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TikTok Radio Aims To Attract Gen Z; Facebook Says ‘Regulation Is Overdue’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which […]
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Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements […]
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SingTel Mulls Amobee Divestiture; Vungle Acquires Playable Startup TreSensa
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech business, but will they survive it? Verizon washed its hands of ad tech with the sale of Verizon Media to Apollo; And Xandr is in limbo following AT&T’s mega-spinoff of WarnerMedia. But three’s a trend. […]
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Amazon DSP Submits To An Audit; VideoAmp Raises $75M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opening The Books Amazon is acquiescing to an audit by the Media Rating Council of the online retailer’s ad tech. Amazon’s demand-side platform saw tremendous growth in Q1 as ad revenue soared nearly 90% year over year. Sponsored Products – Amazon’s cost-per-click product listing […]
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Tim Cook To Push Back Against Epic’s Antitrust Claims; Omnicom Gets In The Clean Room Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that […]
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Facebook Transatlantic Data Transfers In Peril; Upstarts Threaten The Holdcos
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC) […]
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Apple Renegs On Garcia Martinez Hire; AppLovin Has a Tepid Q1
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Easy Come … Just a couple of days after news broke that Antonio Garcia Martinez, vocal tweeter, former Facebook ad product manager and author of “Chaos Monkeys,” would join Apple as an ads engineer … Apple severed ties with Garcia Martinez following an employee […]
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Podcast Ad Revenue Set To Spike; IOS 14.5 Isn't Hurting Facebook Ad Spend (Yet)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s according to new research prepared for the IAB by PwC diving into 2020 podcast ad revenue. During the fourth quarter of […]
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Nielsen Undercounted TV During COVID; TikTok's Gen Z User Base Is On The Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen […]
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Democrats Call To Revise Section 230; State AGs Condemn Instagram Kids
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Section Off Late last week, two House Democrats introduced a bill that would require social media platforms to share and implement content moderation policies and would revise Section 230 by allowing the Federal Trade Commission to bring enforcement actions against tech companies that fail […]
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TV Ad Sales On The Upswing; AppLovin's Stock Falters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound […]