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Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to […]
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OPINION: The Sell SiderWhy The Ad Industry Should Care About Core Web Vitals – And The Impact For Publishers Who Ignore The Dreaded “Layout Shift”
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amanda Hicks, director of product for The Washington Post’s Research, Experimentation & Development (RED) team. In the ever-evolving struggle to maximize traffic and ad revenue, publishers increasingly favor search traffic to bring audiences to their […]
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IPG's Organic Revenue Down In Q4 And 2020; Facebook Ramps Up Content Moderation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal […]
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OPINION: Data-Driven ThinkingAre CDPs Having An Identity (Resolution) Crisis?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers. Although marketers have spent lavishly on martech to support personalization, brands face […]
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OPINION: On TV & Video3 Things Performance and DTC Brands Should Know Before Investing In TV Streaming
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Natividad, head of performance advertising at Roku. Scarcity in linear TV ad spots has meant that historically putting a brand logo on television required buying power typically available to only the biggest brands. […]
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TikTok's Sales To Oracle, Walmart On Hold; Super Bowl LV Was The Most Streamed Big Game Ever
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall […]
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OPINION: Data-Driven ThinkingIncentives Are Great But They Don’t Always Serve the Advertiser’s Interests
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. There’s nothing new about performance related incentives in media buying relationships between advertiser and agency. The former enjoys stretched targets and guarantees, the latter […]
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Netflix Grows Despite Spending Less On Ads; YouTube Earns MRC's Blessing For Brand Safety
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities […]
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OPINION: Data-Driven ThinkingThe Six Pillars Of A Successful In-House Model
“The only real stumbling block is fear of failure. In cooking you’ve got to have a what-the-hell attitude.” ~Julia Child Digital transformation isn’t “one size fits all.” It requires a custom mix of company culture, centralization and collaboration. Digital transformation is the process of using technology to create new business processes. One component includes programmatic […]
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Monetizing TV News Post Trump; Wordpress Buys Parse.ly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for […]
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Google Considers Android Privacy Controls; Dems Intro Bill To Amend Section 230
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google […]
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OPINION: Data-Driven ThinkingThe Logic Behind Big Brands Sitting On The Sidelines During This Year’s Super Bowl
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. Many big-brands, including Coca-Cola, Audi, Budweiser, Pepsi and others, have decided to skip advertising in the Super Bowl this year. On the surface, it’s an unusual move, especially […]
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OPINION: The Sell SiderWhat Publishers Will Need To Change About Their Ad Experience For Google’s Core Web Vitals
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Brian Weiss, yield and product strategy manager at Freestar. Publishers battling for the top ranking among the most-searched keywords face a big change to the rules of the game in May 2021, when Google will […]
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Comic: The Gravity Of The Situation
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]
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Epsilon Drives Revenue For Publicis; Microsoft Wants To Replace Google In Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a […]
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OPINION: The Sell SiderEmbracing Anonymity Is The Most Effective And Safest Path To Identity
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to […]
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Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s […]
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OPINION: Data-Driven ThinkingLessons Learned From SPO 1.0
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned […]
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TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide […]
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OPINION: Data-Driven ThinkingReinventing How You Market And Sell In A Digital-First World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tyler Lessard, VP of marketing and chief video strategist at Vidyard. Once upon a time, buyers consumed traditional ads across television, radio, magazines and mailers to learn about products and […]
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Facebook Bolsters Brand Safety Tools; Apple's Privacy Day Leaves Ad Tech In The Lurch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the […]
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Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
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OPINION: On TV & VideoHow To Create Video Impressions Advertisers Will Value
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. The fundamentals of video ad measurement are rapidly changing. Simple reach and frequency are […]
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DTC Companies Bet On Super Bowl Ads; Democrats Want To Legislate Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling […]
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OPINION: Data-Driven ThinkingYour Custom Model Didn’t Work… Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asya Takken, senior data scientist at Alliant. Data driven marketing is at its best when powered by predictive analytics. Many brands hum along on big platform machine learning algorithms, generating […]
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Firefox Cracks Down On Supercookies; Grindr Faces $11.7M Fine For Alleged GDPR Violation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete […]
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OPINION: Data-Driven ThinkingPublishers Have A Window Of Opportunity To Change Google And Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is […]
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Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at […]
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New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe […]