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Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for […]
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Vista Buys Majority Share In TripleLift; Vivendi Denies Havas-Publicis Merger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected […]
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OPINION: On TV & VideoUnivision’s Donna Speciale On The Launch Of PrendeTV, The Future Of Addressability And Walled Gardens
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free ad-supported service exclusively for Hispanics, part of a growth strategy that includes ramping up content and rolling out new platforms and automated solutions. PrendeTV will be the first premium Spanish-language AVOD service, and the announcement […]
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Dorsey Acknowledges That Twitter Can Be Toxic; Marketers Warm Up To Podcasts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing […]
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Dorsey, Zuck And Pichai Grilled By Senate Again; Big Tech Spends Loads On Lobbying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Grilling Mark Zuckerberg, Jack Dorsey and Sundar Pichai were back for more on Thursday during another Senate Judiciary hearing at which their respective platforms – Facebook, Twitter and Google — were again criticized for anticompetitive practices, misinformation and an array of social problems. […]
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OPINION: On TV & VideoInside the Upfront War Room for 2021
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stacy Daft, GM of enterprise commercial business development at Amobee. Last year’s TV upfronts were either “absolutely horrendous,” or “merely awful,” as Daily Variety put it. This year’s upfront ad spend is likely to […]
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Neustar Launches Identity Solution; WPP To Revamp Its Data Operation Under GroupM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core […]
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OPINION: Data-Driven ThinkingOwn Your Data: Google Privacy Update Highlights The Greatest 2021 Investment A Brand Can Make
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Travis Lusk, head of Ebiquity Tech, North America Google’s announcement that it has no plans to build a direct replacement for third party cookies or any other tracking tech that […]
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OPINION: The Sell SiderTime's Up Pubs: Start Talking To Your Users NOW
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder of Beeler.Tech. Publishers, your time is up. What has worked in the past will soon stop working for us. Problems we’ve not attended to will soon bite us in the ass. […]
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ViacomCBS Wants To Raise $3B For Streaming; Roku Builds Brand Advertising Studio
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead of its launch, subscribers were promised “a mountain of entertainment.” And the company is continuing to put a mountain of money behind that tagline. The company said Monday that it’s looking to raise $3 billion […]
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Email-Based Identifiers Struggle To Communicate Consent; More Ad Tech Companies Poised To SPAC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other […]
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Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s […]
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OPINION: The Sell SiderWhy Publishers Should Go Long On Sales Capabilities
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. As we look ahead to life after third-party cookies, publishers and advertisers alike are on the hunt for solutions. To date, most of […]
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OPINION: Data-Driven ThinkingDoes Marc Pritchard Really Speak For Advertisers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Wulfsohn, cofounder and COO at AudienceX. Over the past five years at seemingly every major industry conference, P&G’s Global Marketing Officer Marc Pritchard has gone on stage and issued a […]
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Facebook Cracks Down On Infractions In Groups; Sinclair Is All In On Sports Betting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Group Think New rule! Facebook will begin telling users who are about to join a group whether said group has ever violated its Community Standards. Facebook is trying to get its act together when it comes to flagging hate speech and misinformation, especially after […]
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OPINION: Data-Driven ThinkingGoldilocks Vs. The Three Little Pigs: Three Options For The Future Of The Web
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google’s recent blog posts (one by David Temkin and another by Deepti Bhatnagar) created even more confusion regarding the future of […]
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OPINION: On TV & VideoAddressable’s Next Step Won’t Be Fueled By Connected TV
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years. Over the last several months, the rapid rise in addressable has been driven by increases in the […]
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TikTok Is Set To Get Serious About Ad Targeting; Operative Acquires STAQ
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]
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OPINION: The Sell SiderApple's Lower Commission Won't Offset the Larger Damage It's Doing to Publishers via IDFA Changes
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ionut Ciobotaru, Chief Product Officer at Verve Group. With the loss of IDFA and the resulting limitations on audience targeting, all signs point to a significant hit for app ad revenues. Developers can expect […]
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China Ad Giants Test Apple Privacy Workaround; Political Data Startup Acquired
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking […]
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Ad Tech Vendors Keep Their Cookieless Options Open; Telegram Might Start Selling Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb […]
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OPINION: Data-Driven ThinkingWhy A Unified ID Is Critical To The Open Internet, Journalism, And TV
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the […]
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OPINION: On TV & VideoMore Pros Than Cons In CTV Fragmentation
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, CTO and cofounder at Innovid. Connected TV is everywhere. With 83% of all American homes projected to have at least one CTV device by 2023, it’s clear there’s a massive opportunity for connecting with audiences. […]
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A New Bill Could Help Pubs Fight Big Tech; Smart TV Startup Disruptel Raises $1.1M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to […]
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OPINION: Data-Driven ThinkingData Frugality in a Post-Cookie/IDFA World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at S4M As a part of our industry soul-searching around the future of audience targeting in a post-cookie/IDFA world, the notion of data frugality should […]
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As IPO Nears, Reddit Signs Agreement With OMG; Facebook Asks Federal Judge To Dismiss Antitrust Suits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Team Work Reddit is moving to give advertisers deeper access to its platform – and rake in some dough. The social platform has signed its first-ever enterprise partnership agreement with Omnicom Media Group, a deal that encompasses OMG’s media-buying shops, including Hearts & Science, […]
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OPINION: Data-Driven ThinkingFive Ways To Prepare For The ‘ID-Pocalypse’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zora Senat, VP of Partnerships at Infutor Data Solutions. The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the […]
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Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping […]
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OPINION: The Sell SiderA Publisher’s Unvarnished Take On The Cookidentity Crisis
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith. As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to […]
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Apple Hit With IOS 14 Privacy Complaint In France; T-Mobile Loves Targeted Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in […]