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»TheStreet

A Big Day For Publisher-Ad Tech Hybrids; Momentum For Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell... Continue reading »
by AdExchanger // June 13th, 2019 //
»
Mobile Banners Are On The Way Out On TheStreet

TheStreet is kicking standard mobile banners to the curb. Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales team’s repertoire for apps or the mobile web. That’s because mobile consumption is moving steadily up and to the right –... Continue reading »
by Allison Schiff // March 8th, 2016 //
»

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