LiveRamp

Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.

Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. Because the software is cloud-based, it can plug into other related technology that clients may already be using.

ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The Markup analyzed a spreadsheet linked to a public page on Microsoft-owned Xandr’s website, and it was quite the trove of audience data. The spreadsheet contains […]

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.

The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?

If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief product officer at Roq.ad.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics firm Samba TV’s media sales business is now in the hands of programmatic firm MiQ, Deadline reports. As part of the multiyear commercial partnership,  MiQ will directly handle all of Samba’s former sales operations. Meanwhile, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]