Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile web, video, display and apps through a wave of new Active Audiences API partners: LiveRamp, LiveIntent, Neustar, Krux and Viant. Although Salesforce.com […]
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina, is making moves to marry shopper marketing data with mobile ads to determine the sales impact. “Mobile is a huge area for us and we expect it to be 50% plus of digital media buys in the future, […]
Linking up internal data assets is a great start – but while this can lead to nifty business results, it also has the potential to disrupt numerous employees and departments within a company. Brand marketers from Macy’s, Sephora and Walmart told their stories about combining customer and marketing data sets during a panel at LiveRamp’s […]
It is a truth universally acknowledged that a single company in possession of a good amount of data must be in want of an onboarder. Such was the case with LiveRamp, the onboarder who recently consummated its $310 million marriage to data services giant Acxiom, resulting in last week’s birth of LiveRamp Connect. This gene […]
For Acxiom’s 2015 Q3 earnings, it was the best of times, it was the worst of times. Or, in the words of CEO Scott Howe, “Spectacular growth in AOS and LiveRamp has been mirrored by declines in our core business.” Read the press release. Howe, speaking during the company’s earnings call Wednesday, was referring to the data connectivity […]
As it turns out, Acxiom’s LiveRamp and Datalogix were friends all along. The duo – sometimes portrayed as rivals in the data onboarding space – on Monday revealed they’ve expanded their existing partnership through 2017. At the time of Acxiom’s $310 million acquisition of LiveRamp last spring, CEO Scott Howe compared Acxiom to Switzerland. That is, […]
In recent quarters, Acxiom’s financial narrative has focused on its struggle to redefine itself. Whereas Acxiom was once – and still is – known as a provider of data for marketers, it’s seeking to become a neutral provider of data infrastructure via its Audience Operating System (AOS) platform and LiveRamp, the data onboarder it acquired in July. This […]
Hearst Magazines plans to remove its marketing data from silos and bring it to the cloud using Acxiom. Hearst hopes this move helps it bring together siloed customer information. Finding the overlap between Hearst newspaper and magazine subscribers, for example, is a manual process under the current system. “If a customer engages with us in one […]
No rest for LiveRamp. The Acxiom-owned data onboarding company announced a new partnership Thursday with enterprise tag-management provider Ensighten – the third such alliance in just a little over a week. Prior to the Ensighten deal, LiveRamp joined up with video firm Eyeview and location-focused mobile ad company xAd, both examples, said LiveRamp CEO Auren […]
You can’t blame Acxiom for trying, but the data management firm still has a ways to go before it achieves its goal of becoming the data management company to end all data management companies. Revenue for the first quarter of 2015 (Acxiom’s fiscal year ends in March) was $242.2 million, down roughly 6% year-over-year from $257.2 […]
Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media. It doesn’t care about creating segments. Basically, Crosswise CEO and co-founder Steve Glanz doesn’t care if you’re a man or a woman, how old you are or where you live — at least not as isolated data points. […]
Matching offline data with online data is a key element to getting what marketers like to call “the 360-degree view of the customer.” That’s the core component of LiveRamp’s business, which is why it had such close relationships with data marketing companies. The sponsor list for its 2014 RampUp conference is a who’s who of data […]
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for ad targeting and measurement. The deal is worth $310 million and is expected to close mid-summer, the companies said. Taking up with Acxiom will let LiveRamp scale its product and expand […]
A year after rolling out Catalyst, its audience targeting and insights tool, Condé Nast Digital is enhancing the product to unify its audiences across digital and mobile platforms. Like many publishers, Condé Nast has “seen massive growth in the last two years,” said Christopher Reynolds, VP of marketing analytics for Condé Nast. Last year, Reynolds […]
Add another vendor to the Marketing Cloud fray. Teradata on Tuesday updated its marketing products, revealed a partnership with Urban Airship and officially began calling its stack the “Integrated Marketing Cloud.” Teradata isn’t a newcomer in the field of marketing tech. The company’s VP of marketing, Wes Moore, emphasized the company has been providing marketing […]
Back in August, San Francisco-based LiveRamp released GetOnboard, a CRM “data onboarding” software system designed to bridge the gap between marketers’ customer data and their online marketing efforts. By prepping massive amounts of data for every possible marketing service and destination, and by doing it quickly, GetOnboard has been selected by more than 200 customers […]
LiveRamp, a company that takes offline marketing data and matches it with online advertising, continues to find ways to blend in customer relationship management into the digital mix. The company is releasing a CRM data onboarding software product, called GetOnboard, that helps tie online and offline, as well as CRM and advertising, more closely together. […]
