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»intuit

Intuit Plugs Into CTV, But Linear Television’s Still Got Game

Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and tackling of strong reach and awareness building, but we’re mixing it with more experiential and digital,” said Lauren Stafford Webb, Intuit’s VP of brand marketing. A balance between traditional and... Continue reading »
by Allison Schiff // February 14th, 2019 //
»
How Can Brands ‘Converge’ Ad Tech And Mar Tech?

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Tony Ralph, director of data and marketing technology at Intuit QuickBooks. With at least one notable exception, nearly all researchers predict the inevitable convergence of the mar tech and ad tech ecosystems. Predictions aside, as a... Continue reading »
by AdExchanger // February 5th, 2018 //
»
Intuit Wants Some Silicon Valley Street Cred

Intuit CMO Lucas Watson wants to give the financial services software company more name recognition among the Googles, Facebooks and Apples of the world. And he’s well positioned to do so, considering he last served as Google’s VP of global brand solutions and innovations before he joined Intuit last July. “As we start to stitch... Continue reading »
by Kelly Liyakasa // March 30th, 2017 //
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Programmatic Trailblazer Mike Zeman Jumps From Netflix To Intuit

Intuit has hired Mike Zeman, an architect of Netflix's programmatic trading desk, to help grow its Mint personal finance brand. Zeman will serve as director of marketing and business development for Intuit’s Consumer Ecosystem Group, reporting to SVP Albert Ko. During his three years at Netflix, Zeman led digital marketing during a period of dramatic... Continue reading »
by Zach Rodgers // April 28th, 2016 //
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Programmatic Video: Going From Tactical to Strategic

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Programmatically traded media continues its impressive growth, with 2013 spending projected to hit $7.5 billion in the US and $12 billion worldwide,... Continue reading »
by AdExchanger // November 15th, 2013 //
»
Dissecting the Linguistic Ambiguity of Data-Driven Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Music often permeates conversation at work, and while remarking on the recent proliferation of niche genres with a colleague, we joked about the merits of... Continue reading »
by AdExchanger // September 20th, 2013 //
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Rethinking The User Experience In Programmatic Marketing

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. The ad industry is abuzz with all things programmatic, yet despite the diversity of channels and the interconnectivity they present, the focus... Continue reading »
by AdExchanger // August 13th, 2013 //
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X+1 Adds $17M Credit Line, Plans Acquisitions

Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By... Continue reading »
by Zach Rodgers // April 8th, 2013 //
»
Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA's Annual Conference

It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you're a fan of data-driven, digital marketing. After all, anybody that announces, "My company will buy 20 BILLON display impressions in the fourth quarter of 2010," as Intuit VP... Continue reading »
by AdExchanger // October 21st, 2010 //
»
 

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