• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»omg

How To Manage A Multimillion-Dollar Account From Your Sofa

Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and... Continue reading »
by Alison Weissbrot // March 20th, 2020 //
»
Hearts & Science’s Kathleen Brookbanks On The Agency’s Big First Year

Within a year of its launch, Omnicom Media Group’s (OMG) third agency, Hearts & Science, was running two of the world’s largest media accounts. This feat is made more impressive in that when OMG pitched for one of those accounts, Procter & Gamble, Hearts & Science didn’t even exist. “We had to hire 300 people... Continue reading »
by Alison Weissbrot // April 10th, 2017 //
»
Omnicom’s Chief Research Officer Addresses The Realities Of TV Addressability

Omnicom Media Group (OMG) appointed Jonathan Steuer as its chief research officer in May because the worlds of data-driven advertising and traditional TV buying were quickly coming together. Steuer, who spent five years previously at TiVo, clearly understands both worlds. As such, OMG’s syndicated and investment research teams both report to him. “Historically, there’s research... Continue reading »
by Ryan Joe // November 16th, 2016 //
»
Trading Desks Go Global And Embed at Media Agencies

Last week in Cannes, global leaders from the five biggest holding company trading desks convened for a panel discussion hosted by the Rubicon Project. The event took place on a rooftop against the backdrop of the Mediterranean Sea, while on the sidewalk below creatives scurried between beach parties and celeb-packed sessions at the Palais des... Continue reading »
by Zach Rodgers // June 24th, 2013 //
»
OMG Has Advertiser's Interest At Heart Says Omnicom's Donahue

John Donahue is Global Director of Business Intelligence Analytics for Omnicom Media Group. AdExchanger.com: From your agency perspective, what trends are you seeing in the marketplace? JD: Digital up, TV down. I think we're in a position where the economy is causing everyone to seize up their budgets. What's going to be interesting is not... Continue reading »
by AdExchanger // July 14th, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation
  • Social Distancing With Friends: Criteo CEO Megan Clarken
  • One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
  • Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?
  • Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved