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»Oleg Korenfeld

CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.

by Alyssa Boyle // June 10th, 2022 //
»
How To Manage A Multimillion-Dollar Account From Your Sofa

Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and… Continue reading »

by Alison Weissbrot // March 20th, 2020 //
»
GroupM Vet Oleg Korenfeld Joins Troika To Bring Data Further Up The Funnel

It’s almost 2020, and data and technology have revolutionized media. So why has the industry still not been able to crack data-driven creative? After six years at media agencies, Oleg Korenfeld asked himself that same question. In December he left Wavemaker, where he was global chief platforms officer, to join LA-based branding and experiential agency… Continue reading »

by Alison Weissbrot // December 20th, 2019 //
»
Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker

When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The agency knows that having globally scaled technology is key to its ability to consolidate. Korenfeld is… Continue reading »

by Alison Weissbrot // January 24th, 2018 //
»
Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze

Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in a presentation titled “Data Accuracy and the DMP.” Partnering with a data management platform doesn’t count as a data strategy, said Rolf Olsen,… Continue reading »

by Allison Schiff // September 19th, 2017 //
»
A Simplified Ad Tech Stack: The Key To Protecting Working Media

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oleg Korenfeld, senior vice president of ad tech and platforms at Mediavest USA. It may sound simplistic, but what is the most expensive thing marketers pay for? It’s not the… Continue reading »

by AdExchanger // August 12th, 2015 //
»
 

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