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»John Swift

How To Manage A Multimillion-Dollar Account From Your Sofa

Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and... Continue reading »
by Alison Weissbrot // March 20th, 2020 //
»
As Cookies Disappear, Omnicom Media Group Rethinks Context And Attention

Omnicom Media Group is already rethinking how to monetize attention, in light of Google’s decision to remove third-party cookies from Chrome in two years. “We are starting to push clients to think about attention as dynamic and be more considerate in how we activate against it,” said OMG CEO Scott Hagedorn. But rethinking customer attention... Continue reading »
by Alison Weissbrot // February 24th, 2020 //
»
As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?

Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated department in Modi Media. IPG Mediabrands’ Cadreon, Dentsu Aegis’ Amplifi, Omnicom and Publicis Groupe also have added expertise. Even independent agencies like Horizon Media are building out advanced TV centers. “Advanced TV”... Continue reading »
by Alison Weissbrot // December 16th, 2016 //
»

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