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»Vivaki AOD

How Agencies Grappled With Programmatic, With Stephan Beringer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers... Continue reading »
by Zach Rodgers // February 8th, 2021 //
»
Saying Goodbye To Curt Hecht, A Media Exec Who Saw The Future And Acted On It

The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht's intellectual and physical vigor but also because he chose to keep... Continue reading »
by Zach Rodgers // September 3rd, 2015 //
»
Digital Stars Rise At Publicis Groupe, VivaKi Bifurcated

The first half of 2014 was sobering, to put it mildly, for Publicis Groupe and its CEO, Maurice Levy. In the wake of the holding company's failed megamerger with Omnicom Group and its weak second-quarter earnings report, Levy needs to show digital strength. Some structural changes announced Tuesday may help it do that. Among the... Continue reading »
by Zach Rodgers // September 16th, 2014 //
»
DIY Amazon: Buy-Side Versatility The Basis Of Agency Dealings

Amazon’s enterprise self-serve ads platform, designed for agencies and brands, is intended as a programmatic complement rather than a replacement for direct-sold inventory. Publicis agency VivaKi is the first and only agency Amazon Media Group is working with at present for the self-serve platform rollout. Over the last three years, Amazon has spoken with agency... Continue reading »
by Kelly Liyakasa // July 28th, 2014 //
»
Talking With VivaKi AOD's New President, Stephan Beringer

Stephan Beringer is in for a ride. Earlier this week Beringer was named president of Publicis Groupe's VivaKi Audience On Demand (AOD) trading desk. He succeeds Kurt Unkel, a respected agency leader and progenitor of the trading desk idea, who will exit at the end of February for a hometown job as chief digital officer... Continue reading »
by Zach Rodgers // January 31st, 2014 //
»
VivaKi's Kurt Unkel Moves On To Team Detroit

Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving Publicis Groupe's entry in the trading desk space. Adweek's Noreen O'Leary first reported the news earlier today, noting Unkel has accepted the chief digital officer role at WPP's Ford agency,... Continue reading »
by Zach Rodgers // January 24th, 2014 //
»
Vindico's Viewability System Will Verify All Publicis Video Buys

The big problem advertisers have assessing the value of video viewability is that the metric means something different every time it's used. Publicis Groupe digital buying hub VivaKi hopes it can promise clients across its media-agency siblings a single definition for viewability by using video ad server Vindico's verification tool, AdTricity, for all video ad... Continue reading »
by David Kaplan // December 6th, 2013 //
»
After The Wall: Impact Of Google's Debut On FBX

Facebook's barricade against Google held up a long time, but the wall had to fall: Google wanted the audience, marketers wanted the interoperability and Facebook wanted the demand. As we reported Friday, after giving Google the cold shoulder for more than a year, Facebook has decided to let DoubleClick Bid Manager bring its buying clout... Continue reading »
by Zach Rodgers // October 21st, 2013 //
»
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

Automation Is Coming. In panel after panel at New York's Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks... Continue reading »
by Zach Rodgers // September 27th, 2013 //
»
Another Path For Publicis-Omnicom: Turn Accuen Into A 'Conflict Desk'

Here's a far out option for Publicis and Omnicom as they attempt to fit their trading desk units together: Allow the smaller of the two, Omnicom's Accuen, to continue as a standalone unit to manage clients that are competitive with Publicis's Vivaki AOD. It would be the programmatic equivalent of a "conflict shop." Last week,... Continue reading »
by Zach Rodgers // August 6th, 2013 //
»
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