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»Michael Brunick

IPG Mediabrands Programmatic Boss Michael Brunick Exits

The steward of Interpublic Group's trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands' Magna Global media investment unit, will join Unbound, a consulting firm focused on helping publishers and advertisers seize the programmatic opportunity. "One of the biggest trends since middle of last year... Continue reading »
by Zach Rodgers // June 13th, 2014 //
»
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

Automation Is Coming. In panel after panel at New York's Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks... Continue reading »
by Zach Rodgers // September 27th, 2013 //
»

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