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»AOD

Is Performance The Cost Of Transparency? AOD And Xaxis Have At It In Cannes

When Xaxis released its proprietary data-management platform (DMP) last week, competitors backhanded the WPP-owned tech shop with compliments. On the one hand, $25 million is an impressive figure for a company to invest in technological innovation. On the other hand, what good is this technology if clients are scared off by Xaxis’ opaque business model?... Continue reading »
by Ryan Joe // June 18th, 2014 //
»
Talking With VivaKi AOD's New President, Stephan Beringer

Stephan Beringer is in for a ride. Earlier this week Beringer was named president of Publicis Groupe's VivaKi Audience On Demand (AOD) trading desk. He succeeds Kurt Unkel, a respected agency leader and progenitor of the trading desk idea, who will exit at the end of February for a hometown job as chief digital officer... Continue reading »
by Zach Rodgers // January 31st, 2014 //
»
Agency Perspectives on the Facebook Exchange

Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren't equally able to use it -- which has led to some hand wringing. WPP's Xaxis had a direct seat, while Publicis's Vivaki... Continue reading »
by Zach Rodgers // September 24th, 2012 //
»

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