• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Adtricity

Vindico: We Never ‘Pivoted’ To Programmatic

Vindico, a buy-side video ad server, on Tuesday rolled out the Vindico MatchPoint platform, designed to let advertisers onboard first-party records to match against Vindico’s database of consumer profiles. MatchPoint is integrated with the Vindico Bid Manager, a DSP the company made generally available Tuesday; it has built-in viewability capabilities powered by AdTricity, a video ad-measurement... Continue reading »
by Kelly Liyakasa // May 20th, 2014 //
»
Vindico's Viewability System Will Verify All Publicis Video Buys

The big problem advertisers have assessing the value of video viewability is that the metric means something different every time it's used. Publicis Groupe digital buying hub VivaKi hopes it can promise clients across its media-agency siblings a single definition for viewability by using video ad server Vindico's verification tool, AdTricity, for all video ad... Continue reading »
by David Kaplan // December 6th, 2013 //
»
Video Ad Server Vindico Preps Programmatic Build Out, 'But Don't Call It A Pivot'

  Buy-side video ad server Vindico has in recent months sought to position as a viewability specialist. This fall the company is broadening that profile further to include a fuller set of programmatic tools, as it offers workflow and measurement services to publishers. Vindico President Matt Timothy hastens to add: Don't call it a pivot. Vindico... Continue reading »
by David Kaplan // September 5th, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • Google, You Finally Really Did It
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
  • A World Without One-to-One Targeting
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved