Omnicom Alum Josh Jacobs Hopes To Kik-Start Data-Driven Advertising In A Messaging Platform
When Canadian messaging platform Kik, which aims to become the “WeChat of the West,” hired former Accuen CEO Josh Jacobs as its president of Kik Services, many wondered why someone who had been so ingrained in advertising would pivot to messaging. Or maybe it’s not such a pivot: After all, Jacobs will supervise the new […]