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»Vivaki AOD

Agency Trading-Desk Evolution To Accelerate

As more advertising dollars pour into digital -- and into agency trading desks -- the exchange model's momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that... Continue reading »
by David Kaplan // July 29th, 2013 //
»
The Publicis-Omnicom Merger: Scenarios For Their Trading Desks

A merger of Omnicom Group and Publicis Groupe, the announcement of which is expected tomorrow, would result in a sprawling array of media agencies -- and digital agencies that buy media -- under one corporate roof. Omnicom's big media agency brands are PHD, OMD, and Resolution Media. The Publicis side is sprawl-ier, consisting of Starcom... Continue reading »
by Zach Rodgers // July 27th, 2013 //
»
Trading Desks Go Global And Embed at Media Agencies

Last week in Cannes, global leaders from the five biggest holding company trading desks convened for a panel discussion hosted by the Rubicon Project. The event took place on a rooftop against the backdrop of the Mediterranean Sea, while on the sidewalk below creatives scurried between beach parties and celeb-packed sessions at the Palais des... Continue reading »
by Zach Rodgers // June 24th, 2013 //
»
Xaxis Axes DSP, Calls Trading Platforms 'Commoditized'

WPP Group's trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP's 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors. By contrast, trading desk rivals VivaKi AOD (Publicis), Cadreon (IPG), and Accuen (Omnicom) are... Continue reading »
by Zach Rodgers // June 5th, 2013 //
»
Advertising Week Ends, Agency Trading Desks Go On

Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including "education" fatigue, incursions made by DSPs, and making audience trading part of the "fabric" of all agencies. We'll present this one lick-by-lick in honor... Continue reading »
by Zach Rodgers // October 5th, 2012 //
»
 

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