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»Curt Hecht

Saying Goodbye To Curt Hecht, A Media Exec Who Saw The Future And Acted On It

The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht's intellectual and physical vigor but also because he chose to keep... Continue reading »
by Zach Rodgers // September 3rd, 2015 //
»
Media Sellers Gird Against Publicis-Omnicom's Heavy Buying Power

The combined media spending of Publicis Groupe and Omnicom would amount to roughly $53 billion, according to separate sets of data from Pivotal Research's Brian Wieser and WPP analytics unit Kantar Media. That translates into a tremendous amount of buying clout. Major publishers across all media continued to absorb the news from this weekend about... Continue reading »
by David Kaplan // July 30th, 2013 //
»
Weather.com Taps Lotame's Data Management To Target Audiences Beyond Rain Or Shine

The Weather Company (TWC) has partnered with Lotame to target ever-narrower segments of audiences across PC and mobile screens. Lotame, the seven-year-old data management platform, beat out four other DMPs for the assignment, TWC Chief Revenue Officer Curt Hecht confirmed. Hecht declined to say who the other contenders were, but sources indicate Lotame bested Bluekai... Continue reading »
by David Kaplan // April 23rd, 2013 //
»
With 'CableFX,' The Weather Company Pushes Into Addressable TV

The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed "CableFX," the new offering from the company’s WeatherFX Division brings existing "big data" to its local and regional TV targeting system. The idea  is to more closely bridge TWC's TV, web,... Continue reading »
by David Kaplan // April 3rd, 2013 //
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IAB ALM: Forget 'Big,' We Just Want Data We Can Use

Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, "Data, Data Everywhere And Not A Terabyte To Think." This year's theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but... Continue reading »
by David Kaplan // February 28th, 2013 //
»
The Weather Company Sees 'Record-Breaking' Programmatic Revenue Related To Hurricane Coverage

The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company's cable and digital properties. In particular, The Weather Channel's parent company tells AdExchanger  that on Friday, the amount of ad dollars coming in from programmatic channels exceeded... Continue reading »
by David Kaplan // October 29th, 2012 //
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For Mobile RTB To Scale, Creativity Must Keep Pace With Tech

For digital advertising to advance, innovation is required from both the creative and engineering sides. The question of how to keep the two parties in sync was central to a discussion of mobile advertising at a conference hosted yesterday by The Weather Channel in New York City's Meatpacking District. Curt Hecht, chief revenue officer of... Continue reading »
by David Kaplan // September 28th, 2012 //
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