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»Matt Timothy

Vindico's Viewability System Will Verify All Publicis Video Buys

The big problem advertisers have assessing the value of video viewability is that the metric means something different every time it's used. Publicis Groupe digital buying hub VivaKi hopes it can promise clients across its media-agency siblings a single definition for viewability by using video ad server Vindico's verification tool, AdTricity, for all video ad... Continue reading »
by David Kaplan // December 6th, 2013 //
»
Video Ad Server Vindico Preps Programmatic Build Out, 'But Don't Call It A Pivot'

  Buy-side video ad server Vindico has in recent months sought to position as a viewability specialist. This fall the company is broadening that profile further to include a fuller set of programmatic tools, as it offers workflow and measurement services to publishers. Vindico President Matt Timothy hastens to add: Don't call it a pivot. Vindico... Continue reading »
by David Kaplan // September 5th, 2013 //
»

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