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»Vindico

Interactive Media Holdings Rebrands As ‘Viant,’ Unleashes An ‘Advertising Cloud’

Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant. Along with the rebrand comes the release of a cloud-based platform called Advertising Cloud (yes, another cloud), which is a sum of three parts: a media execution platform,... Continue reading »
by Kelly Liyakasa // January 14th, 2015 //
»
Vindico: We Never ‘Pivoted’ To Programmatic

Vindico, a buy-side video ad server, on Tuesday rolled out the Vindico MatchPoint platform, designed to let advertisers onboard first-party records to match against Vindico’s database of consumer profiles. MatchPoint is integrated with the Vindico Bid Manager, a DSP the company made generally available Tuesday; it has built-in viewability capabilities powered by AdTricity, a video ad-measurement... Continue reading »
by Kelly Liyakasa // May 20th, 2014 //
»
Vindico's Viewability System Will Verify All Publicis Video Buys

The big problem advertisers have assessing the value of video viewability is that the metric means something different every time it's used. Publicis Groupe digital buying hub VivaKi hopes it can promise clients across its media-agency siblings a single definition for viewability by using video ad server Vindico's verification tool, AdTricity, for all video ad... Continue reading »
by David Kaplan // December 6th, 2013 //
»
Video Ad Server Vindico Preps Programmatic Build Out, 'But Don't Call It A Pivot'

  Buy-side video ad server Vindico has in recent months sought to position as a viewability specialist. This fall the company is broadening that profile further to include a fuller set of programmatic tools, as it offers workflow and measurement services to publishers. Vindico President Matt Timothy hastens to add: Don't call it a pivot. Vindico... Continue reading »
by David Kaplan // September 5th, 2013 //
»
Vindico Aims to Inject Transparency Into Video Ads

Among the key questions for video ad buyers are these two: Did anyone see my ad? And did my ad run where it was supposed to? Without a set of standardized measurements for viewability and verification, companies have been forced to cobble together various technologies to gain insight into their investments. Video ad server Vindico... Continue reading »
by Judith Aquino // March 18th, 2013 //
»

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