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»stephan beringer

How Agencies Grappled With Programmatic, With Stephan Beringer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers... Continue reading »

by Zach Rodgers // February 8th, 2021 //
»
Publicis Struggles With Talent Exodus After VivaKi's Breakup

It's been a year since Publicis Groupe forced a big transition of its programmatic operation that many saw as the future of data-driven agency services: It decentralized its seven-year-old trading desk, VivaKi AOD, and reassigned its employees to new jobs within the holding company's media agencies. Today, its grand experiment is seriously strained by a... Continue reading »

by Zach Rodgers // March 7th, 2016 //
»
Is Performance The Cost Of Transparency? AOD And Xaxis Have At It In Cannes

When Xaxis released its proprietary data-management platform (DMP) last week, competitors backhanded the WPP-owned tech shop with compliments. On the one hand, $25 million is an impressive figure for a company to invest in technological innovation. On the other hand, what good is this technology if clients are scared off by Xaxis’ opaque business model?... Continue reading »

by Ryan Joe // June 18th, 2014 //
»
 

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