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»stephan beringer

Publicis Struggles With Talent Exodus After VivaKi's Breakup

It's been a year since Publicis Groupe forced a big transition of its programmatic operation that many saw as the future of data-driven agency services: It decentralized its seven-year-old trading desk, VivaKi AOD, and reassigned its employees to new jobs within the holding company's media agencies. Today, its grand experiment is seriously strained by a... Continue reading »
by Zach Rodgers // March 7th, 2016 //
»
Is Performance The Cost Of Transparency? AOD And Xaxis Have At It In Cannes

When Xaxis released its proprietary data-management platform (DMP) last week, competitors backhanded the WPP-owned tech shop with compliments. On the one hand, $25 million is an impressive figure for a company to invest in technological innovation. On the other hand, what good is this technology if clients are scared off by Xaxis’ opaque business model?... Continue reading »
by Ryan Joe // June 18th, 2014 //
»

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