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»jeremy hlavacek

Publishers, Stop Saying You’re ‘Sitting On A Pile Of Data’

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, head of global automated monetization at IBM Watson Advertising. Jeremy will speak at AdExchanger’s PROGRAMMATIC I/O conference on April 10-11 at the Marriott Marquis in San Francisco. If you’ve watched a publisher panel... Continue reading »
by AdExchanger // March 30th, 2018 //
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Podcast: Weather's New Pattern

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week's episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger's recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has... Continue reading »
by Zach Rodgers // August 3rd, 2017 //
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How To Win Business And Influence Media People

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president of global automated monetization at The Weather Co., an IBM business. Imagine if today was your first day at your first job in digital media sales. You have no experience,... Continue reading »
by AdExchanger // April 7th, 2017 //
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Fear And Loathing In Pub Land

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. Talk to some premium digital publishers these days and you will likely get a heavy dose of fear and loathing. You’ll hear how the business... Continue reading »
by AdExchanger // December 4th, 2015 //
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Saying Goodbye To Curt Hecht, A Media Exec Who Saw The Future And Acted On It

The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht's intellectual and physical vigor but also because he chose to keep... Continue reading »
by Zach Rodgers // September 3rd, 2015 //
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Mobile: The New Television

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Why aren’t more marketers moving budgets to mobile? Two recent articles caught my attention because they resonated personally and professionally, illustrating that we have... Continue reading »
by AdExchanger // July 10th, 2015 //
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Let Your Robots Be Robotic And Your People Be Creative

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Quick question: What’s the fastest way to kill the enthusiasm and energy of a media sales team? Lost business? Re-orgs? Missed goals? I don’t... Continue reading »
by AdExchanger // October 1st, 2014 //
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‘Pipe’ Dreams

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy... Continue reading »
by AdExchanger // April 4th, 2014 //
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The Best Defense For Publishers Is A Good Offense

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things... Continue reading »
by AdExchanger // November 18th, 2013 //
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The Publisher’s Dilemma

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all... Continue reading »
by AdExchanger // August 12th, 2013 //
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