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»Ned Brody

Saying Goodbye To Curt Hecht, A Media Exec Who Saw The Future And Acted On It

The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht's intellectual and physical vigor but also because he chose to keep... Continue reading »
by Zach Rodgers // September 3rd, 2015 //
»
Ned Brody And Scott Burke: A Snapshot Of Key Players On Yahoo’s Team

Speculation about Alibaba’s upcoming IPO pegs Yahoo’s share at about $10 billion, giving Yahoo CEO Marissa Mayer substantial firepower to acquire more companies and develop Yahoo’s businesses. But Mayer has an extremely thin margin of error to turn the Sunnyvale, CA company’s fortunes around. Despite its expected windfall, Yahoo is struggling. Its revenue for 2013... Continue reading »
by Judith Aquino // March 31st, 2014 //
»
AOL Moves On, Allows Brody To Join Yahoo As Americas' Head

Ned Brody can officially join Yahoo as SVP for the Americas, five months after resigning his post as CEO of AOL Networks, the unit that houses the company's ad-tech properties. Brody had been constrained from heading to Yahoo by a noncompete clause, which could have kept him from starting the job until April 2014. But... Continue reading »
by David Kaplan // September 3rd, 2013 //
»
As AOL's Brody Resigns, Will Yahoo Build Ad Tech 'Dream Team'?

On paper, the combination of Henrique de Castro, Yahoo's chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo's VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody -- who just resigned from that post -- as head of ad sales for Yahoo North America, sounds perfect.... Continue reading »
by David Kaplan // April 12th, 2013 //
»
Advertising.com Group Rebrands As 'AOL Networks,' Emphasizing Shift To Programmatic

Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL's message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of... Continue reading »
by David Kaplan // February 5th, 2013 //
»
AOL Bulks Up Ad.com By Acquiring Retargeter Buysight

AOL has been promising a bigger effort on the programmatic side of the business all year and the company is ending 2012 with an acquisition that's intended to both reflect and build on that focus. The company being acquired is Buysight, a retargeting and retail lead gen specialist. The four-year-old company will be folded into... Continue reading »
by David Kaplan // December 4th, 2012 //
»
Ad.com's Brody: There’s No Conflict Between ‘Premium’ And Programmatic

AOL’s display performance is in comeback mode, but growth is lopsided. The company’s Q3 earnings presented a clear demonstration of the strength of third party network, which includes the flagship ad unit Advertising.com, as revenues jumped 18 percent over the same period in 2011. At the same time, revenue from AOL’s owned & operated sites... Continue reading »
by David Kaplan // November 30th, 2012 //
»
Man Vs. Machine: Programmatic Doesn't Have To Mean Doing 'More With Less'

Among the many concerns ad sellers and ad agency staffers harbor about the rise of automated audience buying is that all these advancements will ultimately put people out of a job. The ethos of doing "more with less" is a general worry that happens anytime an industry finds itself in the throes of technological change.... Continue reading »
by David Kaplan // November 28th, 2012 //
»

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