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»mediabrands

Under Global CEO Daryl Lee, UM Prioritizes Strategy Over Efficiency Plays

As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically with data and analytics to grow clients’ businesses. That often means sitting out a major pitch if it’s clear the focus will be on cost cutting. “It goes against how agencies have been trained, which... Continue reading »
by Alison Weissbrot // January 14th, 2019 //
»
IPG To Invest In Data And Analytics Through Mediabrands And Build Out Consulting Expertise

On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media management unit, Mediabrands, rather than bolting on an acquired solution. “We believe [Mediabrands] will become the data stack and platform that will service all of our clients,” said CEO Michael Roth. Roth... Continue reading »
by Alison Weissbrot // February 10th, 2017 //
»
Agencies Brace For Change As Brands Lean In To Programmatic

When they write the history of programmatic advertising, June 2014 will go down as the month when you needed two hands to count the number of big advertisers running their machine-driven media buys in-house. Procter & Gamble, American Express and Mondelez all recently joined the small club of brands embracing exchange-traded media (existing members include Kellogg's,... Continue reading »
by Zach Rodgers // June 25th, 2014 //
»
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models

Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group's media investment arm, Mediabrands, has banged the drum about the need for performance-based compensation for agencies. More recently he also took up the banner of automation, proposing to automate 50% of all media investment by the end of 2015. Interestingly, the automation rallying... Continue reading »
by Zach Rodgers // June 19th, 2014 //
»
Agency Trading Desks Go Separate Ways

On Tuesday at the Cannes Lions festival, leaders of the world's four largest agency trading desks participated in a panel hosted by Rubicon Project. The discussion touched on a wide range of topics, including deal automation, technology investment and transparency. One macro takeaway is that the so-called trading desks resemble each other less than they used to.... Continue reading »
by Ryan Joe // June 18th, 2014 //
»
GroupM Quits Open Ad Exchanges? Not So Fast

GroupM made waves last week when Ari Bluman, chief digital investment officer for North America, said WPP Group's media agencies will stop buying impressions in open auctions by the end of 2014. It turns out that's not quite the case, as Brian Lesser, CEO of WPP's Xaxis programmatic platform, made clear in public comments Tuesday... Continue reading »
by Zach Rodgers // June 17th, 2014 //
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Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

Automation Is Coming. In panel after panel at New York's Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks... Continue reading »
by Zach Rodgers // September 27th, 2013 //
»
Media Agency Chiefs Spar Over Transparency And 'Transparency' At 4A's

The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked... Continue reading »
by David Kaplan // March 13th, 2013 //
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Why Is Procurement Necessary?

The incursion of procurement on the marketing organization has caused no shortage of pain at agencies -- and some startups as well. Among the concerns are that creative process will be devalued, client services squeezed, and strategic account planning shrunk to a line item by procurement agents who may lack marketing experience. But procurement exists... Continue reading »
by Zach Rodgers // January 22nd, 2013 //
»
Agency Perspectives on the Facebook Exchange

Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren't equally able to use it -- which has led to some hand wringing. WPP's Xaxis had a direct seat, while Publicis's Vivaki... Continue reading »
by Zach Rodgers // September 24th, 2012 //
»
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