Though management consultancies have also been acquiring capabilities to compete creatively, Roth says he’s not too worried about that.
“I don’t see these consultants being able to compete if we deliver on an integrated offering,” he said. “On the creative side, they’re not going to have the firepower we have across all of our agencies.”
In 2016, IPG saw strong organic growth of 5%, and Q4 growth of 5.3%. Organic growth in the US was 4.7%. Since 2014, IPG has grown organically 17%.
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!