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»Mirriad

China Must Rebalance Its Video-On-Demand Ad Load To Reach Full Potential

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Popkiewicz, CEO at Mirriad. A generational shift is taking hold of the Asian media landscape as new online video services challenge incumbent TV operators in the largest media market on the planet. But... Continue reading »
by AdExchanger // June 7th, 2018 //
»
Alibaba’s Video Platform Youku Test Drives Mirriad’s 10-Second, Nonskippable Ad Unit

Alibaba’s video service Youku Tudou is deploying video ad platform Mirriad’s 10-second nonskippable video ad unit, which launched Wednesday. The video unit aims to be less disruptive and more engaging than traditional pre-roll by applying 10-second video overlays into contextually relevant video content. “Early on, a lot of big brands used pre-roll because it was... Continue reading »
by Kelly Liyakasa // May 2nd, 2018 //
»

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