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»Kurt Unkel

VivaKi’s Kurt Unkel Moves On To Team Detroit

Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving Publicis Groupe’s entry in the trading desk space. Adweek’s Noreen O’Leary first reported the news earlier today, noting Unkel has accepted the chief digital officer role at WPP’s Ford agency,… Continue reading »
by Zach Rodgers // January 24th, 2014 //
»
Vindico’s Viewability System Will Verify All Publicis Video Buys

The big problem advertisers have assessing the value of video viewability is that the metric means something different every time it’s used. Publicis Groupe digital buying hub VivaKi hopes it can promise clients across its media-agency siblings a single definition for viewability by using video ad server Vindico’s verification tool, AdTricity, for all video ad… Continue reading »
by David Kaplan // December 6th, 2013 //
»
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

Automation Is Coming. In panel after panel at New York’s Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks… Continue reading »
by Zach Rodgers // September 27th, 2013 //
»
Man Vs. Machine: Programmatic Doesn’t Have To Mean Doing ‘More With Less’

Among the many concerns ad sellers and ad agency staffers harbor about the rise of automated audience buying is that all these advancements will ultimately put people out of a job. The ethos of doing “more with less” is a general worry that happens anytime an industry finds itself in the throes of technological change.… Continue reading »
by David Kaplan // November 28th, 2012 //
»
 

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