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»Interpublic Group

Podcast: IPG’s Huge Bet On Acxiom

Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with Publicis Groupe’s follow-up acquisition of Epsilon. This week on the podcast, IPG Chief Data and Technology Officer Arun Kumar comes into the studio for a frank discussion of the deal and the larger trend of... Continue reading »
by Zach Rodgers // May 20th, 2019 //
»
Move Fast And Break Things: Holding Company Shape Shifts Of 2016

For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methods... Continue reading »
by Alison Weissbrot // December 29th, 2016 //
»
Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019

Programmatic buying of display and video ads will expand rapidly for years to come, according to new findings from Magna Global. In a forecast released Monday, the Interpublic Group media investment unit predicted the amount of global ad inventory bought and sold using programmatic methods in 2015 will rise 49% compared to last year –... Continue reading »
by Alex Palmer // September 28th, 2015 //
»
IPG Says Impacts From 'Pitchapalooza' Won't Be Felt Until 2016

Questions remain about Interpublic Group despite the strong second-quarter revenues reported Wednesday. On a call with investors, IPG chief executive Michael Roth spun the rash of media reviews – which some have nicknamed "pitchapalooza" – in a positive light, positioning the wave of media agency jump balls as an opportunity to win business. But any... Continue reading »
by Liz Rowley // July 22nd, 2015 //
»
Michael Roth On Trading Desks, Agency Reviews And IPG's Guts

Much has changed for Interpublic Group since 2005, when Michael Roth stepped in to lead the then-troubled holding company. His background, as the CEO of a life insurance company, was unconventional, but it made sense given his role was to push IPG back to financial solvency. “The original profile for this job was financial,” he told... Continue reading »
by Ryan Joe // June 24th, 2015 //
»
CEO Matt Seiler Exits IPG Mediabrands, Where He Led Automation Push

Global CEO Matt Seiler will exit IPG Mediabrands by the end of the year. During his four years at the helm of the media agency, Seiler led a push to align agency compensation more closely with client outcomes. While his efforts in that area met with limited success, he found more traction with an initiative... Continue reading »
by Zach Rodgers // March 5th, 2015 //
»
Agencies Brace For Change As Brands Lean In To Programmatic

When they write the history of programmatic advertising, June 2014 will go down as the month when you needed two hands to count the number of big advertisers running their machine-driven media buys in-house. Procter & Gamble, American Express and Mondelez all recently joined the small club of brands embracing exchange-traded media (existing members include Kellogg's,... Continue reading »
by Zach Rodgers // June 25th, 2014 //
»
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models

Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group's media investment arm, Mediabrands, has banged the drum about the need for performance-based compensation for agencies. More recently he also took up the banner of automation, proposing to automate 50% of all media investment by the end of 2015. Interestingly, the automation rallying... Continue reading »
by Zach Rodgers // June 19th, 2014 //
»
Magna Report: RTB Strong Even As Direct Deal Automation Surges

As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow... Continue reading »
by Zach Rodgers // June 15th, 2014 //
»
IPG Mediabrands Programmatic Boss Michael Brunick Exits

The steward of Interpublic Group's trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands' Magna Global media investment unit, will join Unbound, a consulting firm focused on helping publishers and advertisers seize the programmatic opportunity. "One of the biggest trends since middle of last year... Continue reading »
by Zach Rodgers // June 13th, 2014 //
»
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