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»Eyeota

Consumer Data Concerns: Let’s Admit There’s A Problem

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter de Zwart, chief technology officer at Eyeota. The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or... Continue reading »
by AdExchanger // August 12th, 2019 //
»
Opinion Polls And Ad Campaigns Are More Similar Than You Might Think

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Kevin Tan, CEO at Eyeota. With elections season heating up in the US and Australia, political candidates have their eye on the prize. But opinion polls are confusing and occasionally inaccurate – something that we can... Continue reading »
by AdExchanger // June 7th, 2016 //
»

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