As ecommerce continues to boom, AI technology promises to revolutionize nearly every aspect of a retailer’s operations. Yet, the human aspect of tastemaking has never had more influence, says Catherine Leung, managing executive director, head of activation, Hearts & Science.
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual […]
Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]
The linear world is going programmatic, and agencies need to start applying audience strategies to their traditional buys. To instill that mindset at Omnicom, agency Hearts & Science said Tuesday it has elevated its Chief Data Officer Megan Pagliuca to chief data and media officer. The title change might seem nominal, but her new purview […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower than some expected. In many corners, manual processes have stubbornly held on and gummed up the long-heralded automation of the media buy. What’s going on? […]
Despite Xandr’s positioning as the TV platform of the future during its Relevance Conference in Santa Barbara last week, agency buyers want to see more progress toward that goal. Certainly, Xandr has the right assets and strategy to create a programmatic marketplace for TV. Over the past year, Xandr launched a publisher network called Community, […]
The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments. By looking at performance factors beyond cost, ad buyers can […]
Hearts & Science US CEO Erin Matts will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019 in San Francisco. It’s harder for media agencies to have the buying clout in the digital world that they have in traditional channels. Hearts & Science is building that influence through thousands of private […]
Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North American CEO of Annalect, was named US CEO of Hearts & Science on Tuesday. Matts will succeed Scott Hagedorn, who was promoted to CEO of Omnicom Media Group on Thursday. Omnicom has not yet named […]
