:

Ad Exchange News

Social Distancing With Friends: Hearts & Science CEO Erin Matts

By Photo of Alison Weissbrot Alison Weissbrot

Wednesday, April 1st, 2020 – 12:30 am

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation

Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual pitches with clients while trying to stay connected to and supportive of her roughly 400 employees in the United States.

Her morale-boosting tools for an isolated existence: Seamless gift cards and virtual workout classes.

Meanwhile, Erin gets her own uplift from her husband, a writer and work-from-home veteran, and her Labrador retriever, Bruce. TLDR: Good lighting, brisk walks and a comfortable chair are key.

Tagged in:

Erin Matts

//

featured

//

Hearts & Science

//

social distancing with friends

Next In Ad Exchange News

Snapchat Stories Available To Developers; Ecommerce Surges 25%

Must Read

Why Wall Street Turned Against The Trade Desk

The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?

Garrett McGrath, President, Prebid.org

Prebid’s New President Is Its Former Chairman, Garrett McGrath

McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

PODCAST: The Big Story

Google Had Its Day In Court. Now, It’s Amazon’s Turn

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.

The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.