:

Ad Exchange News

Social Distancing With Friends: Hearts & Science CEO Erin Matts

By Photo of Alison Weissbrot Alison Weissbrot

Wednesday, April 1st, 2020 – 12:30 am

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation

Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual pitches with clients while trying to stay connected to and supportive of her roughly 400 employees in the United States.

Her morale-boosting tools for an isolated existence: Seamless gift cards and virtual workout classes.

Meanwhile, Erin gets her own uplift from her husband, a writer and work-from-home veteran, and her Labrador retriever, Bruce. TLDR: Good lighting, brisk walks and a comfortable chair are key.

Tagged in:

Erin Matts

//

featured

//

Hearts & Science

//

social distancing with friends

Next In Ad Exchange News

Snapchat Stories Available To Developers; Ecommerce Surges 25%

Must Read

Patrick Dolan, Chief Operating Officer, OAAA

Digital Out-Of-Home

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.

agentic advertising

PubX Raises $5 Million And Buys Digital Governance Startup Compliant

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.

New WBD Report Makes The Case For Getting The Measurement Basics Right

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

ad tech antitrust

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.

Digital Out-Of-Home

T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location and app data.

Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.