:

Ad Exchange News

Social Distancing With Friends: Hearts & Science CEO Erin Matts

By Photo of Alison Weissbrot Alison Weissbrot

Wednesday, April 1st, 2020 – 12:30 am

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation

Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual pitches with clients while trying to stay connected to and supportive of her roughly 400 employees in the United States.

Her morale-boosting tools for an isolated existence: Seamless gift cards and virtual workout classes.

Meanwhile, Erin gets her own uplift from her husband, a writer and work-from-home veteran, and her Labrador retriever, Bruce. TLDR: Good lighting, brisk walks and a comfortable chair are key.

Tagged in:

Erin Matts

//

featured

//

Hearts & Science

//

social distancing with friends

Next In Ad Exchange News

Snapchat Stories Available To Developers; Ecommerce Surges 25%

Must Read

Los Angeles, California - 26 February 2023: Reddit social media platform displayed on smart device

Reddit Is Going Login Only. Blame Google

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from scraping its content.

DoorDash Acquires Instacart As Consolidation Comes For Mobility Media

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation.

Meta’s $25 Billion Privacy Fine In New Mexico Is A Big Number. But Is It A Big Deal For Ad Tech?

Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. Does it matter?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Google Earned More Than $100 Billion In Ad Revenue Last Quarter, But Is It Even An Ad Business?

Google earned $127.6 billion in Q3, up 25% year over year, practically all of which came from ads. Yet advertising hardly came up during its earnings call on Wednesday evening.

Flat Hand Holding a magnifying glass, find the person you want from many people. Find the right thing for you.

Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM

Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.

Marketbridge Acquires The B2B Advertising And Analytics Startup Channel99

The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.