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»work from home

AppLovin’s Head Media Buying, Jerome Turnbull, On Why Apple’s IDFA Changes Could Be An Opportunity

Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the way people gotta roll in the WFH world. When Jerome, who joined AppLovin through its acquisition of Machine Zone in May, isn’t hanging out with Speedie or tending an aquarium populated by blue velvet shrimp... Continue reading »
by Allison Schiff // August 27th, 2020 //
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Agency Life: COVID-19 Will Cause 4 Permanent Changes

The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic... Continue reading »
by Alison Weissbrot // May 26th, 2020 //
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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance... Continue reading »
by AdExchanger // May 26th, 2020 //
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SAP On Keeping The Customer Experience Smooth During A Time Of Chaos

Paula Hansen, CRO of SAP Customer Experience (formerly SAP Hybris), is juggling what’s become a typical work-from-home situation: a responsible job, two kids under 13 homeschooling on their iPads and a dog running around in the background. The transition hasn’t been too tricky, though, she said. SAP was a big supporter of remote work even... Continue reading »
by Allison Schiff // April 14th, 2020 //
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Grounded Road Warriors Adapt To Life Without Business Travel

For David Simon, Cuebiq’s SVP of channel partnerships, RampUp was the beginning of the end. Simon normally spends 75 nights a year on the road, flying 125,000 miles a year and taking 120 flights. But since attending RampUp in early March, he’s been working from home, eating healthier, drinking less alcohol and sleeping better. And... Continue reading »
by Sarah Sluis // March 23rd, 2020 //
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How To Manage A Multimillion-Dollar Account From Your Sofa

Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and... Continue reading »
by Alison Weissbrot // March 20th, 2020 //
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Fox Corp. Buys Tubi; Big Tech Unites To Fight Coronavirus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn't have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi's ad-supported streaming platform in direct competition with ViacomCBS' Pluto TV, Comcast's Xumu and Sony's... Continue reading »
by AdExchanger // March 18th, 2020 //
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Comic: Work From Home

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // March 13th, 2020 //
»
 

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