Careful, Merge Ahead; How Meta’s Marketers Use AI
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.
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Travis Scoles
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Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC
Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)’s mid-term audit released Thursday.
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VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood
At VideoAmp’s “Vampfront” presentation on Tuesday, I couldn’t help but be reminded of my favorite pop culture vampire stories (in a good way).
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iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
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ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race
The broadcaster-backed joint industry committee certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and ComScore – in April.
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Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […]
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The JIC Certifies Comscore And VideoAmp As National TV Currencies
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations.
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Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
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Data Clean Rooms Enter Their Next Phase
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.
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Paramount Wants Its Competitors To Use Its New Clean Room
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. Because the software is cloud-based, it can plug into other related technology that clients may already be using.
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Paramount Has Some Advice For Buyers And Sellers That Want To Use Alt Currencies
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.