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How Squarespace Got Into Podcast Advertising And Why It Stuck

Whether you’re an avid or periodic podcast listener, you’ve likely encountered an advertisement for Squarespace. The website creation platform’s ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio advertising experiments five years ago. The marketing team at the time was small, between 15 and 20, some of whom... Continue reading »
by Liz Rowley // July 2nd, 2015 //
»
Next Up For Podcasts: Programmatic Native Advertising

When “Serial” broke the record for the fastest series to reach 5 million downloads, it created new interest in podcasts as an advertising forum. Though podcasting still has measurement hurdles to clear, it’s attracting more attention from larger advertisers. “Early on with any kind of new advertising medium, there are going to be institutional advertisers... Continue reading »
by Liz Rowley // June 8th, 2015 //
»
A Serial Success: Podcast Hype Bodes Well For The Future Of Digital Audio Ads

WBEZ's “This American Life” spinoff, “Serial,” shattered the iTunes record for the fastest podcast to reach 5 million downloads. From its October premiere through Jan. 1, the episodes were downloaded 31 million times. But for “Serial,” the sleeper winner was email marketing solutions provider MailChimp, the podcast’s sponsor whose brand went viral thanks to the... Continue reading »
by Liz Rowley // January 13th, 2015 //
»
 

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