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»Freestar

Publisher CPMs Are Down – But Not Everyone’s Equally Affected

  Although the coronavirus pandemic has caused CPMs to plummet, the news isn’t all bad for publishers. How sites have been affected by the coronavirus’s economic impact vary, depending on the type of content they produce and the type of advertisers they attract. Freestar handles the advertising for 300 publishers – from sports (Barstool Sports)... Continue reading »
by Sarah Sluis // April 14th, 2020 //
»
Inside Freestar, The Fast-Growing Company Header Bidding Built

After Freestar landed atop Inc.’s 2019 list of “Most Successful Companies in America,” co-founder Chris Stark pointed to header bidding as the reason the 45-person company’s growth exploded 36,680% over three years. Freestar solves for the complexity programmatic and header bidding created for publishers. In recent years, publishers managed bids through AdSense, then waterfalls, then... Continue reading »
by Sarah Sluis // September 18th, 2019 //
»
Inc. Revenue Survey Illustrates Marked Slowdown For Ad Tech

Looking for proof that the ad tech sector is still growing? Well, you won’t find much on Inc. Magazine’s most recent revenue survey, released on Wednesday. The list, which keeps tabs on the three-year revenue growth of independent companies, was nearly devoid of ad tech startups – although there are a handful of notable exceptions. Freestar,... Continue reading »
by Allison Schiff // August 14th, 2019 //
»
 

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