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»Freestar

Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’s… Continue reading »
by Anthony Vargas // July 13th, 2022 //
»
How AccuWeather Shored Up Revenue By Monetizing Its Ad-Blocking Audience

Ad blockers are still a thing, even if you haven’t heard much about them in the past few years. And they still see widespread use among ad-weary audiences; about 42.7% of people worldwide had an ad blocker installed as of Q3 2020, according to Statista. But while some publishers may write off ad-blocker users as… Continue reading »
by Anthony Vargas // April 25th, 2022 //
»
DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future

Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer… Continue reading »
by Anthony Vargas // January 26th, 2022 //
»
Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist

Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to… Continue reading »
by Anthony Vargas // December 1st, 2021 //
»
Freestar and Sortable
Freestar Acquires Sortable To Strengthen Publisher Offering

The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. Terms of the deal were not disclosed. The acquisition is “completely additive” on multiple fronts, Freestar CEO Kurt Donnell said.… Continue reading »
by Sarah Sluis // September 1st, 2021 //
»
Premesh Purayil Freestar
How Footer Bidding Can Be A Tool To Navigate Core Web Vitals

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, CTO, Freestar. As we all know, Google’s Core Web Vitals scores and related changes to search result prioritization have thrust site speed and user experience to the forefront for all publishers.  Ask… Continue reading »
by AdExchanger Guest Columnist // August 13th, 2021 //
»
Brian Weiss Freestar
What Publishers Will Need To Change About Their Ad Experience For Google’s Core Web Vitals

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Brian Weiss, yield and product strategy manager at Freestar. Publishers battling for the top ranking among the most-searched keywords face a big change to the rules of the game in May 2021, when Google will… Continue reading »
by AdExchanger // February 5th, 2021 //
»
Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World

Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company… Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
Publisher CPMs Are Down – But Not Everyone’s Equally Affected

  Although the coronavirus pandemic has caused CPMs to plummet, the news isn’t all bad for publishers. How sites have been affected by the coronavirus’s economic impact vary, depending on the type of content they produce and the type of advertisers they attract. Freestar handles the advertising for 300 publishers – from sports (Barstool Sports)… Continue reading »
by Sarah Sluis // April 14th, 2020 //
»
Inside Freestar, The Fast-Growing Company Header Bidding Built

After Freestar landed atop Inc.’s 2019 list of “Most Successful Companies in America,” co-founder Chris Stark pointed to header bidding as the reason the 45-person company’s growth exploded 36,680% over three years. Freestar solves for the complexity programmatic and header bidding created for publishers. In recent years, publishers managed bids through AdSense, then waterfalls, then… Continue reading »
by Sarah Sluis // September 18th, 2019 //
»
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