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»India

Click Fraud In India Is Almost At The Tipping Point – But For Now, It’s Still The Wild East

Advertisers in India have become addicted to cheap clicks. “But it shouldn’t just about installs. It should be someone actually converting inside an app,” said Deepak Abbot, head of mobile growth at Times Internet, the digital product arm of Indian media titan Times India Group. Times Internet houses a host of apps that run the... Continue reading »
by Allison Schiff // December 9th, 2015 //
»
User Behavior Data Underpins E-Tailer Myntra’s Move To App-Only

Most commerce players are going omnichannel. Myntra is going only channel. The Indian fashion e-tailer became an “app-tailer” on May 15, when it officially pulled the plug on its desktop site. Myntra, which is owned by Flipkart – India’s answer to Amazon – had already shut down its m.dot site in February. For Myntra’s customers, browser-based... Continue reading »
by Allison Schiff // May 18th, 2015 //
»
In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The... Continue reading »
by Allison Schiff // January 26th, 2015 //
»
Mobile Key To Future Of Programmatic In Emerging Markets

In emerging markets worldwide, where mobile-first internet users are more common, mobile programmatic has become an interesting space for ad tech companies and advertisers alike. Vserv, a mobile ad exchange working exclusively in emerging markets, launched its mobile RTB platform in December 2013. Dippak Khurana, the co-founder and CEO of Vserv, has been working in... Continue reading »
by Kimberly Maul // February 25th, 2014 //
»
Komli Media Raises $30 Million As India Focus Broadens To Asia Pacific

After a slowdown last year, the Asia Pacific ad market began to heat up again in 2013 and ad-tech services provider Komli has raised a $30 million equity financing designed to help it take better advantage. The Mumbai-based company, which began life as an ad network seven years ago and helped give birth to supply-side... Continue reading »
by David Kaplan // October 24th, 2013 //
»
As India's Online Market Matures, RTB And Programmatic Enter The Equation

This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India's growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the... Continue reading »
by Kimberly Maul // September 4th, 2013 //
»
 

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