Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]
The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, Digiday reports. Publishers are more discerning about ad tech but don’t expect much to change following the MediaMath bankruptcy, like the Sizmek bankruptcy before that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on the CMO are expanding and growing more difficult. “To add insult to injury, we’ve seen an overall lack of … competence, perhaps?” writes Chris Gadek, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It wasn’t a blockbuster – gross revenue ticked down from $495 million in Q2 2022 to $469 million this year – but Criteo clawed back to about even in terms of profitability after dipping into the […]
Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and is clearing at major CPM discounts compared to the direct deal rates.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU, The Wall Street Journal reports. After GDPR became law, Facebook began requiring European users to allow the platform to use data for ad purposes by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer stat estimates current retail media advertising at more than $45 billion and on its way to $100 billion by the end of 2026. That may be true, but it misses some crucial context. Of the […]
