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»Omnicom Digital

Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom... Continue reading »

by Alison Weissbrot // January 3rd, 2020 //
»
Omnicom’s Jonathan Nelson: Media Buying ‘Is The Center Of The Universe’

There was a time about five or 10 years ago when “media buyers couldn’t get arrested,” quipped Omnicom Digital CEO Jonathan Nelson at the Mobile Media Summit on Monday, part of Mobile World Congress in Barcelona. Now the media-buying function sits at the heart of the programmatic revolution happening inside the holding companies. “It’s the... Continue reading »

by Allison Schiff // February 23rd, 2016 //
»
The Year Of Agency Flux

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Last week, during an on-stage conversation at AdExchanger’s Programmatic I/O event in San Francisco, Omnicom Digital (OMD) chief Jonathan Nelson described the agency’s evolving approach to technology, data, partnerships,... Continue reading »

by Lizzie Komar // April 24th, 2015 //
»
Algorithms Are For Humans: Where We Still Need People In The Marketing Equation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of... Continue reading »

by AdExchanger // March 13th, 2015 //
»
 

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