• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Droga5

The FTC Takes Aim At Facebook Again; Accenture Interactive Is Turning Heads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Verse, Same As The First? The Federal Trade Commission is trying again to present a convincing antitrust case vs. Facebook after a federal court dismissed its initial lawsuit for failing to prove the social giant runs a monopoly. The FTC on Thursday filed... Continue reading »
by Monica Bhalla // August 23rd, 2021 //
»
Meet Digital Media's Newest Darlings; Accenture Interactive Wins Big Piece Of Kimberly-Clark's Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raise The Roof Vice, Refinery29, Mashable, Mic and BuzzFeed are just a few of the VC-backed digital media companies that faced painful revenue shortfalls and setbacks over the past year. But newer news startups are starting to gain traction, typically in narrow categories –... Continue reading »
by Monica Bhalla // November 13th, 2019 //
»
Accenture Interactive Acquires Droga5, Its Biggest Move Into Agency Territory Yet

Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5. Terms of the deal were not disclosed, though Accenture Interactive claims Droga5 is its largest agency acquisition to date. The acquisition is subject to customary closing conditions, Accenture Interactive said in a press release. Droga5,... Continue reading »
by Alison Weissbrot // April 3rd, 2019 //
»
If 'Native' Is The New Advertising, Facebook And Twitter Are The New Networks

Both major publishers like Forbes and startups like Buzzfeed have found there's little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a "debate" on the value or hype of native advertising at the Interactive Advertising... Continue reading »
by David Kaplan // February 26th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech
  • The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada
  • Blockgraph Is Launching A Clean Room For TV Ad Measurement
  • AppLovin Rubs Some Devs The Wrong Way With SKAdNetwork Postback Data Grab
  • How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved