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»Michelle Hulst

Unified ID 2.0 is about to begin beta testing.
Unified ID 2.0 To Enter Beta Phase

Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. Michelle Hulst, COO of The Trade Desk, shared that update during a virtual event on Thursday hosted by LUMA Partners about... Continue reading »
by Allison Schiff // March 12th, 2021 //
»
 

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