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»Michelle Hulst

Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream.
InfoSum Signs On To Support Unified ID 2.0

Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream. The integration, which went live on Thursday, makes a lot of sense. Think of it as an additional first-party signal that can be added to… Continue reading »
by Allison Schiff // April 28th, 2022 //
»
Unified ID 2.0 is about to begin beta testing.
Unified ID 2.0 To Enter Beta Phase

Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. Michelle Hulst, COO of The Trade Desk, shared that update during a virtual event on Thursday hosted by LUMA Partners about… Continue reading »
by Allison Schiff // March 12th, 2021 //
»
 

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