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»BBDO

BBDO’s Chief Strategist: ‘Data Is Just Poorly Branded Insights’

BBDO isn’t known as a data-driven shop. But the Omnicom-owned creative agency is working hard to change that perception. There’s a certain “muscle memory” among clients who view their creative agency as separate from their digital agency or the people they work with on measurement, said BBDO vet Crystal Rix, who was promoted to chief strategy... Continue reading »

by Allison Schiff // February 7th, 2017 //
»
How Annalect Contributed To Omnicom’s Big Year

Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data-driven agency Hearts & Science to support it. AT&T also consolidated its business under Omnicom when it moved its media account from WPP's MEC to Hearts... Continue reading »

by Alison Weissbrot // September 19th, 2016 //
»
BBDO Atlanta CEO: Agencies Need To Be Smarter About How They Produce Content

With all the recent talk about automating the ad-buying process, it’s easy to forget about content. But Drew Panayiotou, president and CEO of BBDO’s Atlanta division, thinks agencies will sink or swim depending on their ability to produce the “next generation of content.” “Content is dramatically changing as media is changing,” Panayiotou told AdExchanger. Panayiotou... Continue reading »

by Liz Rowley // January 27th, 2015 //
»
The Creativity Is In-House, But The Technology Is Not

A change has happened among creative agencies in which they’re now using cloud-based solutions to develop their in-house creative ideas. Part of this has to do with the changing demands of business clients and the growing acceptance of crowdsourced content for marketing purposes. “Agencies are now being tasked with delivering high-quality content at a price... Continue reading »

by Kelly Liyakasa // December 19th, 2013 //
»
 

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