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»DISH

Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »
by AdExchanger // December 9th, 2020 //
»
Dish Uses FreeWheel To Simplify Scheduling Across Addressable And Demo-Based Linear

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to schedule a single week of advertising. And managing yield – like figuring out whether an addressable or demo-based linear ad should... Continue reading »
by Sarah Sluis // December 11th, 2019 //
»
Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,... Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
»
LiveRamp Adds Connected TV IDs To IdentityLink

LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018 earnings report. Connected TV IDs are tied to a home IP address, and are used to distinguish households by companies that serve ads over smart TVs or OTT services, including some smart TV manufacturers, multichannel... Continue reading »
by James Hercher // February 11th, 2019 //
»
Dish Media Becomes First MVPD To Join Comscore’s Campaign Ratings in Beta

Dish and Sling TV are joining Comscore’s cross-platform measurement solution in beta, their parent company, Dish Media, said Thursday. Dish Media is the first multichannel video programming distributor (MVPD) to join the Campaign Ratings pilot program, which launched in September. Campaign Ratings is designed to be a cross-platform metric that can be tracked across linear,... Continue reading »
by Rae Paoletta // December 17th, 2018 //
»
Here’s How Dish TV's Brad Stamulis Hopes To Fix Viewability Measurement

Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and... Continue reading »
by Rae Paoletta // October 18th, 2018 //
»
Sling TV Now Has Nielsen-Powered Audience Segments And Ad Delivery Verification

Advertisers on Dish’s over-the-top service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on purchases and loyalty programs. Sling TV advertisers can also measure using Nielsen’s Digital Ad Ratings currency. These capabilities are available due to an expanded partnership between Dish’s media sales team and Nielsen, which the companies... Continue reading »
by Ryan Joe // September 20th, 2018 //
»
Why AMC Networks Is Building A Data-Driven Sales Team

When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to compete more effectively with networks like NBC and Fox. AMC owns the television channels AMC, WE tv, BBC America, IFC and SundanceTV, and its data sales team, called AMCN Agility, will span that national footprint. Spearheaded... Continue reading »
by Kelly Liyakasa // April 2nd, 2018 //
»
How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences

Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation,... Continue reading »
by James Hercher // March 12th, 2018 //
»
As Demand For Connected TV Grows, Agencies Change Their Approach To Activation

Demand for connected TV inventory has skyrocketed this year due to more cable MVPDs turning on the programmatic pipes and the ongoing emergence of streaming offerings. “We’ve seen a huge number of CTV inventory requests coming through,” said Adam Lowy, the director of advanced TV and digital sales for Dish and Sling TV. That onslaught... Continue reading »
by Kelly Liyakasa // June 14th, 2017 //
»
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