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»david kenny

Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring.
Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’

Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company said on Tuesday. Headcount was around 46,000 in 2019. The move – which Nielsen called “an optimization plan” – is more accurately described as a massive cost-cutting effort to support Nielsen’s upcoming split into two... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
CEO David Kenny Brings Nielsen Back From The Brink

When Nielsen CEO David Kenny stepped into the top role at the end of 2018, the company was embattled on multiple fronts. Viewers were shifting to streaming TV, which Nielsen struggled to measure. Nielsen’s media customers, frustrated with the company’s slow pace of innovation, started moving away from its measurement services. NBCUniversal, for example, spearheaded... Continue reading »
by Sarah Sluis // January 13th, 2020 //
»
Nielsen To Divide Into Two Companies, Splitting Commerce Data From Media Ratings

Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other... Continue reading »
by James Hercher // November 7th, 2019 //
»
Nielsen Will Accelerate Use Of Cloud And AI Tech

It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to $881 million in Q4, while Buy segment revenue declined 8.4% to $777 million. But freshly minted CEO David Kenny has a plan. Kenny, who joined Nielsen from IBM Watson in November 2018, wants to bring Nielsen’s... Continue reading »
by Allison Schiff // February 28th, 2019 //
»
Nielsen Lures IBM Watson’s David Kenny To Become Its New CEO

Nielsen's hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is a major bet for the measurement company as it rises to meet new competitive challenges and prepares for a possible sale of the business. Kenny oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise... Continue reading »
by Rae Paoletta // November 20th, 2018 //
»
With 'CableFX,' The Weather Company Pushes Into Addressable TV

The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed "CableFX," the new offering from the company’s WeatherFX Division brings existing "big data" to its local and regional TV targeting system. The idea  is to more closely bridge TWC's TV, web,... Continue reading »
by David Kaplan // April 3rd, 2013 //
»
The Weather Channel Aims For 'Underground' Tech Audience

The Weather Channel's acquisition of meteorological data company The Weather Underground (see release) may not provide the cable network and app operator with any immediate abilities to better predict rain or shine, but it does give it access to a well-regarded tech company that can help it lay the groundwork for new products and a... Continue reading »
by David Kaplan // July 2nd, 2012 //
»
New Weather Channel CEO Kenny Discusses His New Role And The Opportunity Ahead

Today, The Weather Channel Companies announced that David Kenny, former President of Akamai and CEO of Publicis agency Digitas, would become its Chairman and CEO and succeed Mike Kelly who will remain as a special adviser to Kenny and the Board. According to a press release, the owners of The Weather Channel Companies (Bain Capital,... Continue reading »
by AdExchanger // January 24th, 2012 //
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