Home AdExchanger Talks The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement
PODCAST: AdExchanger Talks

The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

By

SHARE:

2021 was a year of reckoning for TV measurement.

The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest in alternative measurement currencies.

On AdExchanger Talks, we spoke with three of the most important names in the television measurement space about these tectonic shifts: Nielsen CEO David Kenny, VideoAmp CEO Ross McCray and Comscore CEO Bill Livek.

In this episode, we revisit those conversations.

As David Kenny says, “I don’t think anyone is entitled to a spot – you have to be the currency of choice.”

For the full episodes:

Tagged in:

Must Read

CTV

Fox Announces Plans To Acquire Roku For $22 Billion

It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

audio

What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

Programmatic TV Home Screens And Gaming Ads For Kids

How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
AI

This AI 'Brain' Wants To Get Rid Of The Grunt Work In Creative Campaigns

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

multiple sets of eyes
Technology

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

Popular

  1. CTV

    Comcast Spinoff Versant Media Stakes Its Future On Streaming

    Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January.

  2. audio

    What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

    To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

  3. CTV

    Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically

    Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.

  4. multiple sets of eyes
    Technology

    Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

    Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

  5. Jeff Sue, GM, Americas, Mintegral
    OPINION: Data-Driven Thinking

    Why Prediction Is Replacing Precision For Outcome-Driven Advertising

    With deterministic data like cookies becoming less reliable, advertising’s real value comes from being able to predict where audiences will be and how and when to reach them.