Home AdExchanger Talks The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement
PODCAST: AdExchanger Talks

The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

By

SHARE:

2021 was a year of reckoning for TV measurement.

The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest in alternative measurement currencies.

On AdExchanger Talks, we spoke with three of the most important names in the television measurement space about these tectonic shifts: Nielsen CEO David Kenny, VideoAmp CEO Ross McCray and Comscore CEO Bill Livek.

In this episode, we revisit those conversations.

As David Kenny says, “I don’t think anyone is entitled to a spot – you have to be the currency of choice.”

For the full episodes:

Must Read

Comic: Shopper Marketing Data
Commerce

CPG Data Seller SPINS Moves Into Media With MikMak Acquisition

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.

Marketers

How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

PODCAST: The Big Story

The Big Story: Live From CES 2026

Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
antitrust

2025: The Year Google Lost In Court And Won Anyway

From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.

Measurement

Why 2025 Marked The End Of The Data Clean Room Era

A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.

Publishers

The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Popular

  1. CTV

    Interactive CTV Ads Were Mostly Talk – Until Now

    For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

  2. lessandro De Zanche, Media Monetization Strategy Consultant, not just ADZ
    OPINION: Data-Driven Thinking

    Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem

    Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in digital advertising and ad tech, writes Alessandro De Zanche.

  3. agentic AI

    AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.

  4. CTV

    Amazon Ads Shares Interactive Video Best Practices At CES 2026

    Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres drive the most engagement.

  5. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.