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»Bill Livek

Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement… Continue reading »
by Alyssa Boyle // February 9th, 2022 //
»
Comic: Things no one asked, ever.
Watch Out, Nielsen ONE, Comscore Is Busily Building A Unified Cross-Platform Measurement Offering Of Its Own

The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, connected TV, video, digital and social media measurement into one deduplicated offering. Comscore will roll out its new suite in phases throughout 2022. Nielsen, Comscore’s longtime rival, is also… Continue reading »
by Allison Schiff // January 5th, 2022 //
»
Nielsen CEO David Kenny, Comscore CEO Bill Livek and VideoAmp CEO Ross McCray
The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest… Continue reading »
by Allison Schiff // December 28th, 2021 //
»
Comscore has acquired social media-focused audience intelligence platform Shareablee for $45 million.
Comscore Acquires Shareablee To Boost Its Social Media Measurement

Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to do… Continue reading »
by Anthony Vargas // December 17th, 2021 //
»
Comscore CEO Bill Livek
Evening The Score With Comscore CEO Bill Livek

Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media while stuck at home had actually declined. But Comscore’s data told quite a different story, says CEO Bill Livek on this week’s episode. When… Continue reading »
by Allison Schiff // December 7th, 2021 //
»
New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’

Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is, well, in the past,” said Livek, who took over as chief exec in early November from interim CEO Dale Fuller. Livek helmed Rentrak for nearly… Continue reading »
by Allison Schiff // November 19th, 2019 //
»
 

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